MONTH IN REVIEW
www.jewelleryfocus.co.uk
WANT YOUR SAY?
Talking Point
Email Lewis or Alessandro to find out our latest hot topic:
[email protected][email protected]
Do you think customers would buy lab-grown diamonds?
SARAH BURNS ALICE RIVER-CRIPPS CATHERINE MARCHÉ
Director of Gill Wing Jewellery Managing director of
Posh Totty Designs Goldsmith at
Jedoco Jewellery Designers
Yes, I think they are a great idea and about time.
We notice our customers are far more concerned
about the ethics and environmental effects behind
their purchase than ever before. If we can assure
them that they are made by scientists in lab coats,
rather than the fear that it could be a ‘blood
diamond’ we know they will be excited by this
new technology. If there is a reduction in price and
the quality is still there, then we all win. A few of my customers have chosen to have
a lab grown diamond or a moissanite for their
engagement and wedding rings as they disagree
with mining practices. These clients value ethical
jewellery, they are environmentally conscious
and also like the price difference allowing them to
choose a bigger stone for a gentler price tag. As
a jeweller, I enjoy my role of satisfying my clients’
needs and wishes for years to come.
The magic of a diamond comes from the
mystery of the creation. Millions of years
of natural forces turn a rather unassuming
mineral like carbon in to a sparkling treasure.
Customers fall in love with this romance. The
chance creation mirrors something of the
symbolism of falling in love. Although there
are excellent ethical reasons for choosing
lab grown gems, it is hard to emulate the
symbolism from this process.
SUBSCRIBE TO JEWELLERY FOCUS
Pay Monthly or Annually | Cancel Anytime | DIGITAL ONLY £2.99 | DIGITAL + PRINT £4.99
Go to my.jewelleryfocus.co.uk and subscribe today
20 JEWELLERY FOCUS
July 2018 | jewelleryfocus.co.uk