JORIE GRASSIE: THE LAST DEER TUSK JEWELLER IN THE UK?
build her brand and consumer
base through PR and social media
channels. Saying that word of mouth
has been “very effective” for Jorie
Jewellery, Grassie is appreciative
of the company’s growth so far,
stating: “I am really grateful that so
many people have taken an interest
in Deer Tusk Jewellery.”
As many of the brand’s
customers are attracted to its
offerings due to its “classic look”,
Grassie insists she will be sticking
to deer tusk jewellery but she has
not fully closed the door on other
forms of jewellery making.
Grassie hopes to see more
jewellers follow in her footsteps
and make deer tusk jewellery a
more common commodity. With
a slogan of offering “quality,
creativity and beauty”, her love
for this style of jewellery pushes
her desire to see more designers
give it the attention she feels it
deserves in the future.
32 JEWELLERY FOCUS
‘‘
Each piece
is then
thoughtfully
presented
in a bespoke
box and
travel pouch
which was
designed by
the jeweller in
2002 and made
out of tweed
exclusive to
Grassie’s estate
‘‘
JORIE GRASSIE
July 2017 | jewelleryfocus.co.uk