MONTH IN REVIEW
www.jewelleryfocus.co.uk
Collection of the Month
Nina Breddal launches Flight collection
The design process at Nina Breddal always
contains links to the natural world. This link
can evolve from an abstract design which the
design team consider worthy of development
and more often than not, an existing product
of nature provides the basis for taking the
project forward.
Nina Breddal does not work in isolation
and whilst many designs originate in their own
workshops in Surrey, they also work on design
in tandem with their supply workshops. This
cooperative design process draws on a broad
experience of jewellery professionals to reflect
the current trends whilst retaining the essence of
the Nina Breddal style.
Flight began as an abstract idea but quickly
evolved as a reflection of birds or aeroplanes in
flight resulting in the collection we now see. The
collection will be available for retailers in the UK
together with point of sale support if required.
WANT YOUR SAY?
Talking Point
Email Shekina to find out our latest hot topic:
[email protected]
Should jewellery brands stay out of politics?
RICHARD TALMAN EDA ELBIRLIK DAUVIT ALEXANDER
RTFJ
Sussex Maviada
London The Justified Sinner
Scotland
They say you should never speak
to customers about religion or
politics! I think that in the majority
of cases, a jewellery brand should
follow the same stance, unless
there is a direct association,
like maybe an environmental or
moral issue concerning mining
of minerals or metals. For any
opinion spoken, there will
always be some that are pleased
and some that are offended so
probably for the best, they should
keep quiet! Generally speaking, yes. However, what is
important is social responsibility, humanity
and respect for the environment. We
at MAVIADA are constantly striving for
sustainable ethically sourced stones and
humane working conditions. Consumers
come to a jewellery brand seeking out
beauty, glamour and fashion, but they
also care about these issues, in order to
fully identify with the brand. Brands can
show their initiative and instigate their
marketing campaigns around core values
that they believe in, to address these very
important responsible solutions. Jewellery brands must engage with
politics, now more than ever. Nationally,
people under 35 increasingly feel that
there is nothing to save for: buying a
house seems unrealistic. Perversely, this
gives them disposable income. Recent
events prove that this demographic also
overwhelmingly support the concept
of a fairer world and that they actively
choose their brands on evidence of
ethical practices. Though derided by
many sections of the press, the ‘Social
Justice Warrior’ with a latte is a force to
be reckoned with.
July 2017 | jewelleryfocus.co.uk
TRACY THACKRAY
HOWITT
The Chapel Jewellers
Sheffield
I don’t think they should stay
out of politics. Why should they?
After all we live in a time when
everyone has an opinion on
something or other. The high end
jewellery brands have massive
followers on all the social media
sites. They would only ever get
involved in politics, if it was for
the better good . I say go for it,
after all they could have more
impact than some MPs.
JEWELLERY FOCUS
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