FEATURE
that so it’ll probably make people
think ‘that’s not tech!’.”
Continuing in a vein of
simplicity and accessibility, the
Lockstone range has a minimalist,
casual appearance which is more
suitable for everyday wear -
lightweight and discreet. “We like
the style to match with whatever
you’re wearing. It’s not for a super
special occasion, not a once every
year kind of wear.”
So what about price points? The
26 JEWELLERY FOCUS
VANACCI’S PERFUMED JEWELLERY
range is priced between £24.99
and £74.99. “We don’t like to
take advantage of people. It’s all
made in this country so there’s
very few middle men involved in
the process. A lot of companies
have products go by three or four
different distributors and they all
need to take a cut of that. But we
sell directly.”
The Lockstone range promises
to extend the life of your
perfume, boasting an increase in
the longevity of the fragrance by
seven times. By simply spraying
directly into the pumice stone
which surrounds the absorbent
polymer material then allowing
the fragrance to absorb for
a maximum of four minutes,
the wearer’s perfume is slowly
released over a period of time,
giving it the potential to last
for days. Whitfield explains: “It
depends what fragrance you use.
Because some are more heavily
oil based, so it takes longer for
some to evaporate completely.”
He continues: “There’s other
fragrances that can be gone
within two or three days.”
With a customer base of mainly
men aged 18-27, Vanacci hopes
to expand the unisex Lockstone
range with the development of
more jewellery options. The brand
has developed a range especially
for women which is due to launch
in September this year.
‘‘
We don’t
like to take
advantage of
people. It’s all
made in this
country so
there’s very
few middle
men involved
in the process
‘‘
THE SCENT OF A STONE
August 2017 | jewelleryfocus.co.uk