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CHLOE ADAMS
Kwicksilvercustoms Dorset
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MITCH LLOYD
Petra Jewellery Basingstoke
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MOLLY CLEGG
Murano Silver Peterborough
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NAOMI JENKINSON
Browns Family Jeweller Yorkshire
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I use social media to drive my business and sales by using Facebook , Twitter and Instagram .
We run social media only competitions which boost sales . From taking a shot of jewellery in production , to a finished piece , our loyal customers can always see how we created something .
Social media can help any business if you have time to monitor , post and direct your customers in the right direction .
Following up orders with “ feel free to post a picture of the item you have purchased ” using a hashtag , is a great way to follow happy customers .
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We use Facebook to communicate with our wider community with over 7,000 followers and it really works . We also do targeted Facebook adverts which are more about showing people how we can solve their problems rather than ‘ selling ’ to them . Instagram is a great visual platform for our industry and we also use Pinterest .
I ’ m starting to use Twitter more as a means to build relationships with people within our industry and for joint ventures within the wedding community too .
Social media is a brilliant way to build a rapport with your audience , to establish yourself as the expert and gradually warm up cold leads to eventual sales through posting relevant content that people value .
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Keeping current customers engaged , creating a presence for your brand and connecting with new customers all lead to an increased footfall in store which leads to more sales and I find one of the easiest ways to do this is through social media .
Social media isn ’ t restricted to opening hours and keeps customers up to date and interested in products when they might not have time to browse in store .
It also helps to generate interest and awareness of offers , sales and new ranges without having to outlay and plan ahead in the same way that is necessary in tradition advertising .
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Social media is an integral part of our marketing at Browns , allowing us to interact with a much larger audience . We have worked hard to build our positive media profile , and by taking conversations beyond a simple transaction , you can really get to know what your audience enjoys and is looking for from a jeweller . By using visuals across social media , we can truly showcase our jewellery and accessories , engaging a new audience as well as our existing customer base . By having that personable presence online , people are able to experience our brand ' s personality and trustworthy reputation . |