Annabella Diamonds launches in London
Jewlr ’ s Meghan Markle replica drums up huge sales following engagement
Registration opens for International Diamond Week in Israel
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DIAMONDS
Annabella Diamonds launches in London
Annabella Diamonds , a fine jewellery house established in Monaco Monte- Carlo , had its London launch party at the Jumeirah Carlton Tower Hotel , Knightsbridge on 1 December .
The former Miss Stockholm and Swedish model , Lady Milla Sommer and her business partner , the British entrepreneur and jewellery designer Carolyn Fisher are best friends who established Annabella Diamonds in 2016 .
The brand offers jewellery products that are made of high quality diamonds and the designs are influenced by the French Riviera .
The brand image aims to target the style and modern needs of women who command high quality , luxurious and elegant jewellery at affordable prices .
Sommer said : “ Quality is not an act but a habit and should never need to be compromised because of the price . For me only the best is good enough and I want to share my motto with the rest of the world .”
Fisher added : “ We recognised a gap in the market for high quality , affordable , glamorous jewellery made of solid gold and silver offered by a brand with a stylish personality and soul .
“ Therefore we co-created this unique brand , inspired by our own special get away place , the glamorous French Riviera . I believe that every woman should have the possibility to feel special and beautiful wearing jewellery that lasts a lifetime and that can be worn on a daily basis .”
The company is also running a model competition to find the new faces of the brand , and it is looking for a man and woman to win a trip to Monte Carlo to model their summer jewellery collection . More information is available on the website : www . annabelladiamonds . com
CELEBRITY
Jewlr ’ s Meghan Markle replica drums up huge sales following engagement
Online jewellery retailer Jewlr has brought a royal addition to its lineup of engagement rings with the launch of a replica of Meghan Markle ’ s engagement ring . Designed within hours of the royal engagement announcement , the online retailer revealed that ‘ The Duchess ’ has quickly become its best-selling engagement ring style since it went live on Monday evening .
Jewlr ’ s 3D modelling and printing technology allows the company to recreate trends quickly and ‘ The Duchess ’ was launched almost immediately following the release of royal press images of the couple , and is outselling other ring styles by 15 %.
Searches for three-stone rings on Jewlr ’ s website have also risen by 220 %.
Meghan ’ s engagement ring was designed by Prince Harry and the central diamond was sourced from Botswana , while the two surrounding stones belonged to Princess Diana .
Jewlr ’ s replica ring , ‘ The Duchess ’, starts from £ 124 and is available in a range of precious metals , with gemstones both genuine and simulated . The ring is intended to be worn as an eternity ring or engagement ring .
Jewlr ’ s sales reports show that both men and women purchased the ring .
Jewlr founder Tony Davis , said : “ Within minutes of Harry and Meghan ’ s photocall going live , we experienced a huge influx of searches for three-stone rings . Due to our production methods , we can turn designs around extremely quickly , and once online , products can be created and shipped to customers within days .
“ It ’ s great to be able to meet customers ’ demands for celebrity styles so easily . We already know that Meghan is one of the most influential celebrities for driving our sales in the UK , but it ’ s interesting to see the same effect with a traditional engagement ring .”
Within minutes of Harry and Meghan ’ s photocall going live , we experienced a huge influx of searches for three-stone rings Tony Davis , Jewlr founder
EVENTS
Registration opens for International Diamond Week in Israel
Registration has opened for the seventh International Diamond Week in Israel ( IDWI ), to be held from February 5 to 7 , 2018 at the Israel Diamond Exchange ( IDE ).
The next IDWI will be held in a shorter format , with trading taking place on the bourse floor from Monday to Wednesday , leaving Thursday as an optional day for individual meetings .
Participants who register now will receive three complimentary nights at a local hotel .
Yoram Dvash , IDE president , said : “ IDWI has become a true buying festival for the diamond world , with participants coming from over 20 countries . Each year the numbers exceed our expectations and we are certain that this year will be huge .”
Ezra Boaron , the new chairman of IDWI added : “ The 2018 International Diamond Week will be bigger and better . We will again be holding important international rough and polished tenders during the event and we are adding exciting business and social events , which we will announce later on . Register now and guarantee your place at this event .”
6 JEWELLERY FOCUS
January 2018 | jewelleryfocus . co . uk