Month in Review
Features
Regulars
CONTENTS JANUARY 2018
CONTENTS
Month in Review
6 INDUSTRY NEWS From store openings to hallmarking figures , we provide you with all of the important news stories of the month from across the jewellery industry
15 TALKING POINT Every month we ask jewellers about a hot topic . This month it ’ s : Is it time for jewellers to learn self-defence to reduce crime ?
40 SECURITY AND INSURANCE An important and integral part of the jewellery industry , we ’ ve curated some of the companies offering these services to the trade
Features
20 SELF-DEFENCE IN THE JEWELLERY INDUSTRY We speak to Simon Wilson , founder of StoneHawk , who ’ s helping jewellers defend themselves from violent robberies
25 JEWELLERY DESIGN FOR INDUSTRY In the BCU ’ s regular column , course director Claire Price talks about how it ’ s jewellery students ’ eyes have been opened to the industry ’ s career paths
25
31 SEARCHES MADE SIMPLE SEO Works ’ Ben Foster shares tips on how to best use SEO to increase your site ’ s visibility
35 SPRING FAIR PREVIEW Ahead of February ’ s event , we highlight the seminars and exhibitors to look out for at the show
Regulars
42 SELLING : LEONARD ZELL In his regular column , Leonard Zell shares insight on how to turn a return into a sale and ‘ forever customer ’
43 TAKING STOCK With so much coming to market every month we curate a batch of new product releases and business services for your perusal
40
44 INDUSTRY STATISTICS Each month , we compile footfall data , precious metal prices and scrap metal prices to inform you of the industry ’ s climate
50 VOICE ON THE HIGH STREET We interview a high street jeweller every month . This month we talk to Jorie Grassie of Jorie Jewellery
Jewellery Focus
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The editor and publishers do not guarantee the accuracy of statements made by contributors or advertisers , or accept responsibility for any statement that they express in this publication . The opinion of the contributors may not necessarily be the opinion of the publishers . Articles are considered for publication on the basis that they are the author ’ s original work . No part of this publication may be reproduced , stored in a retrieval system , or transmitted in any form or by any means , electronic , mechanical , photocopying or otherwise , without the permission of the publishers .
Editor Michael Northcott michael @ jewelleryfocus . co . uk
Editorial Assistant Shekina Tuahene shekina @ jewelleryfocus . co . uk
Production Assistant Karly Besnard karly @ jewelleryfocus . co . uk
Account Managers Martyn Butterfield martyn @ apexbusinessmedia . co 01481 730 418 Ashton Erskine a . erskine @ mulberrypublications . co . uk
Accounts Apex Business 01481 730 418
Customer Services 020 3586 4630 customers @ mulberrypublications . co . uk
Contributors Simon Wilson , Jorie Grassie , Ben Foster , Leonard Zell
Design Lucas Studio www . lucas-studio . co . uk
4 JEWELLERY FOCUS
January 2018 | jewelleryfocus . co . uk