ADVICE
DELIVERING A SEAMLESS
OMNICHANNEL EXPERIENCE
IN 2018
Whilst there are already a number
of companies effectively delivering
omnichannel shopping to their
customers, there are still many
who are struggling. As the 2016
holiday season proved, a demand
for an omnichannel experience is
growing and without a smooth
process in place, those retailers
February 2018 | jewelleryfocus.co.uk
could find they are losing
significant profits and long-term
customer loyalty.
2018 will be another big year
because we will see numerous
testimonies come out of 2017
holiday season where RFID
implementations will be game
changers
for
omnichannel
customer experience models.
As the demand for omnichannel
has increased, retailers need to shift
their focus on their own strategies
around inventory management to
ensure they are keeping up with
their customers’ needs in 2018.
‘‘
The brands that
have seen the
most success with
their omnichannel
experiences are
those that have
welcomed a new
mindset to the
technologies that
are in place
‘‘
understanding of their customers’
behaviour which enables a
smoother omnichannel execution.
ABOUT THE
AUTHOR
Dean Frew is chief
technology officer
and Sr. vice president
of RFID Solutions for
SML Group. In this
role, Frew leads SML’s
overall technology and
go-to-market strategy
for RFID, including
tags, software and
deployment. This story
originally appeared on
Retail Sector
(www.retailsector.co.uk)
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