FEATURE
GLEN-ANTHONY WATCHES
Carbon Black-Mesh Strap
A selection of Glen Anthony’s handmade watches from the Synchro range
A selection of Glen Anthony’s handmade
watches from the Synchro range
26 JEWELLERY FOCUS
How is the business going so far?
It is still early stages. I am still
doing a lot of outdoor events
and am still having to push very
hard. I think it is one of those
things where a lot of companies
are able to just throw a lot of
money at marketing, but I don’t
have that luxury because I have
spent a lot of my money on
machinery and design.
How has your history in the
motoring industry influenced the
way you design your watches?
It has been influenced a lot by
working on engines, pulling them
apart and seeing all the wheels,
pulleys and brackets that hold
the engine together. I have always
enjoyed the way engines look,
especially on high end vehicles
likes Ferraris. I translated a lot of
that into my watches. Dashboards
were also a big influence. I have
just created a walnut watch
which has taken direct inspiration
from the design of a vintage car
dashboards. It really achieved
that vintage look especially when
paired with a brown leather strap.
Why offer so many customisation
options for your watches?
I like giving customers that option.
Cars, motorcycles and push bikes
can all be customised so why can’t
you customise your own watch?
I have designed my watches so
‘‘
Cars,
motorcycles
and push
bikes can all
be customised
so why can’t
you customise
your own
watch?
‘‘
can replace the strap as well. Those
components can be changed by the
owner and I make a new bezzle
every few months for customers.
I also have been working on
a classic watch, which is a slight
smaller 40mm timepiece that
ended up morphing into more of
a lady’s timepiece. I am trying to
create a more women-focused
range using mother of pearl,
crystals and I even have some
diamonds that are going to be set
in the dials in the future.
the bezel is held on with two
screws and can be swapped with
another in less than 30 seconds.
It completely changes the look of
the watch and the strap is also
interchangeable and can be done
so in less than a minute.
I know that when I go on holiday
I will take a silicon or leather strap
and wear that through the day and
in the evening I will put a metal
one on to ‘bling’ it up a bit. It’s a
philosophy I have had since the
beginning, which is what I enjoy
doing and I have gotten great
feedback from customers.
How has the response been
overall?
It’s been fantastic! When I do the
outdoor events I will usually end
up talking to around 400 people
throughout the day, and I would
say around 99% love the watches.
How do you sell your watches?
I have a showroom where people
can come in and choose elements
of the watch they like and then
I can build it right in front of
them. Our website also offers
this feature, allowing customers
to build their own watches,
which is quite state of the art and
a lot of companies are getting
into that now.
I