Synthdetect shortlisted for industry innovation awards
SVP Jewellery to be represented by Middleton Green
WFDB announces Peter Meeus to head World Diamond Mark
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TECHNOLOGY
Synthdetect shortlisted for industry innovation awards
The International Institute of Diamond Grading & Research ( IIDGR ), part of De Beers Group , has announced Synthdetect , has been shortlisted as a finalist for Industry Innovation of the Year in this year ’ s JNA Awards .
Synthdetect , launched last year , is the first synthetic diamond screening device to simultaneously test multiple stones in set jewellery and has the industry ’ s lowest referral rate at around 0.05 %.
IIDGR claims the device increases efficiency and reduces costs for retailers and manufacturers when ensuring they do not buy any undisclosed synthetic diamonds .
Jonathan Kendall , president of IIDGR , said : “ We ’ re delighted that synthdetect has been shortlisted in this year ’ s JNA Awards . Synthdetect was developed using IIDGR ’ s proprietary technology and it ’ s wonderful to see our scientists recognised for their innovation through this nomination .
“ We are very proud of this device ’ s pioneering approach to screening for synthetic diamond content and continue to receive excellent feedback from our customers .”
The awards shortlisting process involved three rounds , including a visit by the judges to IIDGR ’ s lab in Surat , India , for a demonstration of synthdetect in action . Winners will be announced at the JNA Awards ceremony on 16 September during the Hong Kong Jewellery & Gem Fair .
JEWELLERS
SVP Jewellery to be represented by Middleton Green
Ethical jewellery brand SVP Jewellery has named Middleton Green fashion agency to handle its wholesale accounts .
SVP Jewellery , founded by owner and designer Sarah Parham in 2015 , is the only jewellery brand that has signed with Middleton Green .
The agency , established by Vanessa Green and Julie Middleton in 2010 , will sell adjustable rings into key retailers and boutiques across the UK - the jewellery brand currently offers 300 options of adjustable rings which use 925 sterling silver , gold vermeil and semi precious stones .
The jewellery brand will also expand across different sectors including galleries and gift shops .
Parham , owner and designer of SVP Jewellery , said : “ Middleton Green are known for working with luxury and contemporary womenswear brands and we ’ re ecstatic that SVP Jewellery is now listed among those . It will mean really big things for us .”
Middleton Green said : “ We are extremely excited to be working with SVP Jewellery , finally we have found a jewellery brand that does something different to everyone else . Our customers will adore the rings .”
The price of gold fell by
£ 15
to £ 936 / oz in July
APPOINTMENTS
WFDB announces Peter Meeus to head World Diamond Mark
The World Federation of Diamond Bourses ( WFDB ) has announced that former Dubai Diamond Exchange ( DDE ) president Peter Meeus will take over as head of its World Diamond Mark ( WDM ) programme .
The World Diamond Mark is a nonfor-profit organisation incorporated in Hong Kong , established in 2012 by the World Federation of Diamond Bourses to promote consumer desirability and confidence in diamonds .
Meeus is well experienced in the diamond industry having served as president of the DDE from 2009 to 2018 . He was also managing director of the Hoge Raad voor Diamant ( HRD ), now the Antwerp World Diamond Centre , from 1999 to 2006 .
WFDB president Ernie Blom said : “ I am delighted that Peter has agreed to take over as Chairman of the World Diamond Mark which was created by the WFDB in 2012 . Peter has enormous experience in the diamond sector and is known throughout the global diamond trade . I am sure he will take the WDM on to the next level .
“ The work of the WDM is critically important in spreading awareness of diamond jewellery and in helping to boost diamond sales globally and have a positive effect on the entire diamond pipeline . The WDM aims to engage all diamond industry stakeholders , and invites them to take part in WDM ’ s many programmes .”
Peter Meeus added : “ The World Diamond Mark aims to build trust in the jewellery shop and , as a result , support demand for diamonds . Through education and digital marketing , the WDM will provide retailers with the tools to showcase their integrity and create a consumer confidence programme that will strengthen public trust in diamonds .”
16 JEWELLERY FOCUS
August 2018 | jewelleryfocus . co . uk