EDITOR’S LETTER
CONTRIBUTORS
Millennials and ethics
CONTRIBUTORS
DAVID RHODE
David has over 15
years experience in
the trade as one of
the co-founders of
Ingle & Rhode
LEONARD ZELL
Leonard has
been training fine
jewellers for 25
years. His monthly
column gives
some top tips on
sales training and
improving your
bottom line
NIR DEBBI
Nir is the
co-founder and
CRO at cross-
border ecommerce
solutions provider
Global-e
MICHAEL NORTHCOTT
Editor, Jewellery Focus
[email protected]
KATY
TRUMANS
Katy is a jeweller,
CAD designer
and Birmingham
City University
School of Jewellery
graduate
ON THE
COVER
Despite generally being more ethically
conscious than previous generations,
David Rhode, co-founder of the ethical fine
jewellery brand Ingle & Rhode explores how
jewellery is the one area where millennials
are still making unsustainable choices. Read
his argument on how the industry can do
better to inform the younger generation on
how to make sustainable choices on page
20. Continuing with the theme of sustainability in this month’s
Talking Point feature we find out from three designers what ethical
standards they place on themselves when creating their jewellery.
Also in the issue, Nir Debbi, co-founder and CRO of cross-border
e-commerce solutions provider, Global-e, explains how jewellery
brands and retailers need to ensure they are offering a localised
online experience in order to attract an international customer base
and take advantage of a booming global jewellery market. Find out
what he suggests on page 24. In our retail advice features we hear
how the position of accessible power points in your store may be
affecting your sales and how to make the most of technology to
ensure your business is competing on a level playing field when it
comes to advertising.
I hope you enjoy this issue.
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April 2019
www.jewelleryfocus.co.uk
£14.99 | ISSN 2046-7265
MILLENNIALS
Should the industry do more
to inform the younger generation
on how to make sustainable choices
when picking their ideal jewellery?
HOW TO
SPARKLE ONLINE
A typical millennial.
Page 20
RETAIL ADVICE
Why jewellery brands need to ensure they
are offering a localised online experience
to make the most of the global market
16
How to ensure your business is
competing on a level playing field
when it comes to advertising
34
42
JANET FITCH TAKING STOCK YOUR VIEWS
Our columnist’s take on the
month’s jewellery trends A look at the latest product releases
and business services Les Néréides tells us more
about their business
April 2019 | jewelleryfocus.co.uk
www.jewelleryfocus.co.uk/newswire
JEWELLERY FOCUS
3