Jewellery Focus April 2019

April 2019 www.jewelleryfocus.co.uk £14.99 | ISSN 2046-7265 MILLENNIALS Should the industry do more to inform the younger generation on how to make sustainable choices when picking their ideal jewellery? HOW TO SPARKLE ONLINE RETAIL ADVICE Why jewellery brands need to ensure they are offering a localised online experience to make the most of the global market How to ensure your business is competing on a level playing field when it comes to advertising 16 34 42 JANET FITCH TAKING STOCK YOUR VIEWS Our columnist’s take on the month’s jewellery trends A look at the latest product releases and business services Les Néréides tells us more about their business