Is he alive?
Sailing towards Rainbow, Fremantle, Western Australia Photo by Barry Epstein
When I first arrived in Perth I applied for a job as an echocardiographer with a small two-man cardiology practice in a lovely and highly picturesque port town called Fremantle. During the interview, I told the cardiologists that I really didn’ t want to do echoes, but instead I would like to build their medical business to be the largest cardiology practice in Australia. They commented that you Yanks were all bragging but they agreed to hire me for that purpose. I used my marketing skills learned
Hotel, Fremantle, Western Australia Photo by Barry Epstein
from J & J and quickly built this business from 50 tests per month to over 25,000 tests per year. We literally took the referral business to the stars and, using my database marketing skills learned at J & J, I had single handedly changed the referral patterns of general practitioners to allow them to refer to us for diagnostic tests. We were the first practice to introduce Doppler echocardiography and the first to set up satellite centers which we had 20 in key regional areas in Western Australia.
BARRY STEVEN EPSTEIN- PhotoAutobiography DRAFT 68 of 156