JCDA Jan 2014 | Page 10

Sensodyne
Repair & Protect
®

Powered by NovaMin®
Patented calcium and phosphate delivery technology
Sensodyne Repair & Protect is the first daily toothpaste to
contain NovaMin® plus fluoride, a unique technology proven
to help repair exposed dentin.1
• Delivers calcium and phosphate into the saliva1–3 to form
a reparative hydroxyapatite-like layer over exposed dentin
and within dentin tubules.2–11
Repairing exposed dentin
NovaMin® builds a reparative hydroxyapatite-like layer over
exposed dentin and within the tubules2–11 that:
• Starts building from first use1
• Is up to 50% harder than natural dentin12
• Provides continual protection from dentin hypersensitivity
with twice-daily brushing13–15
Building a hydroxyapatite-like layer over exposed dentin
and within dentin tubules2,8–11

Protecting patients from the pain of future sensitivity
The reparative hydroxyapatite-like layer firmly binds to
collagen in dentin.1,16 In vitro studies have shown it is:
• Built up over 5 days1
• Resistant to toothbrush abrasion1
• Resistant to chemical challenges, such as consuming
acidic food and drinks1,8,12,17

5 µm

Fluoridated hydroxyapatite-like
layer over exposed dentin

Fluoridated hydroxyapatite-like
layer within the tubules at
the surface

In vitro cross-section SEM image of hydroxyapatite-like layer formed by supersaturated
NovaMin® solution in artificial saliva after 5 days (no brushing).10
Adapted from Earl J, et al.10

/® or licensee GlaxoSmithKline
Consumer Healthcare Inc.
Mississauga, Ontario L5N 6L4
©2014 GlaxoSmithKline

TM

Think beyond pain relief

1. Earl J, et al. J Clin Dent. 2011;22(Spec Iss):68–73. 2. LaTorre G, et al. J Clin Dent. 2010;21(Spec Iss):72–76. 3. Edgar WM. Br Dent J. 1992;172(8):305–312. 4. Arcos D, et al. A
J Biomed Mater Res. 2003;65:344–351. 5. Greenspan DC. J Clin Dent. 2 ĽJ