In reality, the last example is
probably going to take 80% of our
time.
We’re not FB assistants doing your
posts to your friends, family and
other close acquaintances.
Most people tend to define their business model on an approach which
says “we are different, but we are doing the same thing as another 200 local companies are” and will, more or
less, use the same marketing activities.
We’re in the business of building
brands, perceptions and creating
market penetration. While not a very
old company, we’ve got the in-house
know-how & CV’s.
Real estate?
We have already achieved a couple
of different success stories, in a very
short time frame.
It actually sets us apart just as much
as it sets the competitors to your left
and right apart doing the same thing.
One is still in the “creating reach”
phase which then will be followed by
the “engagement and results” phase extending the reach and following by
more than 100% - despite already
being present in social media more
than 18 months.
The shortest possible
route to
becoming successful, regardless of
which markets you address, is
simply:
This was achieved in c. 2.5 months.
The other being a venture, starting
from scratch, achieving bookings of
approx 20 to 30.000 euro’s a month.
This based only on an idea, a concept
and the creation of a name.
You have to ask yourself, who are my
intended customers? Don’t mind the
local competitors, unless you think
they’ll start to buy from you.
Question with an open mind, the
values and viewpoints from intended
targets and if they are a good basis
for decision making?
Yeah, we all got big windows, and we
all of course offer a little extra service
that sets us apart.
Find all the - WHYs?
Do that, then you can create reach
AND create engagement.
If the product and/service is worthwhile, you will create revenue.
If we don’t believe it is, or if we
believe your intended market isn’t
worth it, we will tell you.
Something treasured higher than
revenue is success rate and proof of
concept.
Basically, that’s all we’re about and
all we have ever done.