Jasmine's Place Issue No. 10 - March/April 2014 | Page 46

It is not professional in any way and does not show that you are in business. It may also be seen as spam. Tools such as Mailchimp, Mad Mimi, and Aweber have been specifically designed to help you communicate effectively with your customers. You can schedule when your email will go out and also track those who open your emails. I recommend Mailchimp and Mad Mimi as they are very easy to set up and use. There are many YouTube videos you can watch to give you a step-by-step guide to set up your account. However I can help you set up this up if you need help. More importantly, you need to communicate regularly at least once a month with the people on your email list. As these are the ones who will buy from you since you have developed an ongoing relationship with them. 5. HAVE A FACEBOOK BUSINESS PAGE. The days when Facebook was used only for catching up with friends from university or your family, are long gone. If your business is not on Facebook then you are missing out on potential customers. Facebook is the next big thing for a lot of businesses and you can easily reach and target your ideal customers on Facebook these days. On your Facebook page your goal is to provide value in form of practical tips your fans would appreciate. It is very easy to set up a Facebook page;