Technology is one of the many
challenges women in business face
today. Compared to their male
counterparts, many female
entrepreneurs feel intimidated by
the technology know-how required
of the industry they work in.
It is common to find that a good
number of women in business feel
that they have the knowledge of
their industry, but not the technical
know-how to make their vision a
reality in the online world.
There’s no denying technology has
improved many aspects of our daily
lives, especially in the ways it has
made running a business much
easier.
I will like to share with you some
simple technology tips you must
apply in your online business if you
don’t already.
1. GET A SMARTPHONE WITH
INTERNET ACCESS.
With a smartphone, you don’t have
to stay glued to the Internet on your
laptop or desktop all day long. You
can do business on the run, take
orders, reply to business emails,
track orders etc. with a smart phone.
I would recommend investing in an
iPhone because that is what I use and
I am a mac girl; however you could
also use a blackberry or an android.
phone depending on your budget. As
long as it is “smart” and you have
Internet access you are in business!
2. GET A WEBSITE.
If you have an online business it is
imperative that you have a website.
That is how potential customers will
find you. Your website is usually the
first door to your company so you
have to make sure it represents you
well. Get a good web designer to
help you set up a professional
website.
I would recommend using a selfhosted WordPress site as it is very
versatile and you can do almost
anything you want on a WordPress
site.
3. USE A PROFESSIONAL EMAIL
ADDRESS.
Use an email address which ends
with your website URL such as
[email protected].
For example mine is
[email protected]. That is
definitely more professional than
using [email protected].
4. USE AN EMAIL MARKETING
SOFTWARE TO COMMUNICATE
WITH YOUR CUSTOMERS.
Do you communicate with your
customers using your personal
email account? That has got to stop.
JASMINE'S PLACE
45
45