JAPAN and the WORLD Magazine OCTOBER ISSUE 2016 #Issue 17 | Page 54

NIWAKA LUXURY Luxury is precious 京都の伝統と匠が生きずく優雅なモダンジュエリー CLASSICAL TRADITION MODERN LUXURY 京小路 (KYOKOMICHI) ブレスレット J ewelry is a timeless possession that can forever maintain its beauty. As such, it is important that the creation of jewelry is done with the highest attention to detail and implementation of the finest designs. This knowledge is embraced by the Japanese jewelry company NIWAKA. The luxury brand was founded by Koka Toshikazu Aoki, who was born in Shiga prefecture. After working for three years, honing his craft as a jeweler in Nagoya, he established NIWAKA in 1983. In 1985, NIWAKA was one of the first jewelry brands to retail its own brand and products directly, when it opened its own store in Kita-ku in Kyoto, which was revolutionary