JAPAN and the WORLD Magazine OCTOBER ISSUE 2015 #Issue 13 | Page 71

FEATURE
LUXURY
Suiran, a Luxury Collection Hotel in Kyoto has preserved elements of its esteemed
past, including two original structures, “Enmei-kaku,” which was built in 1899, and
“Hasshoken,” constructed in 1910, which have undergone extensive restoration
and now house the hotel’s restaurant and café.
this still holds true today. The difference now
being that digitalization presents consumers
greater access to more information on
product origins, processes and word of
mouth reputation from other buyers. This
has transformed the buying process and
purchase points simultaneously giving the
buyer greater power in determining the
quality and value of goods pre-purchase.
Alexis Horchelle, Sales and New Business
Manager of S.T. Dupont Japan reflects
that more than ever before, brands and
service providers need to keep in mind that
consumer experiences with brands need
to be memorable and relevant. Consumers
respond when their needs are anticipated.
He also pointed to the need for the “human
touch.” To provide that level of service,
brands need to keep a finger on the pulse of
their customers.
Consumers today are more sophisticated
than ever before. Digital natives are less
susceptible to media campaigns, they are
more likely to make greater use of new
travel options such as Airbnb for overseas
travel accommodation or enjoy niche
market experiences such as cycling through
the Setouchi islands and staying in design-
conscious hotels like Onomich U2, which
cater to the needs of cycling enthusiasts with
style and quality.
The JR East train is scheduled to open in spring 2017, with a yet-to-be-determined route.
JAPAN AND THE WORLD MAGAZINE
Women under the age of 35, and 55 and
above, still enjoy spending money on luxury
and premium brands inside branded shops
and department stores, travelling overseas,
choosing famous 5-star hotels and spas. Yet,
OCTOBER 2015 // 70