JAPAN and the WORLD Magazine APRIL ISSUE 2016 #Issue 15 | Page 70

PENINSULA
CSR
On June 21, 2011, The Peninsula Hotels presented a cheque to the Japanese Red Cross Society.
ザ・ペニンシュラのCSR活動
THE PENINSULA AND THE INTEGRATION
OF CORPORATE SOCIAL RESPONSIBILITY
FROM BREAST CANCER AWARENESS, ENERGY SAVING
TO DISASTER AREA RECONSTRUCTION ASSISTANCE
乳がん啓発から省エネ、被災地復興支援まで
INTRODUCTION
In order to show their high awareness of social responsibility, The
Peninsula, a luxury hotel group, established a Corporate Social
Responsibility Committee (CSRC) in late 2007. By focusing on the four
main areas–community investment, environmental protection, labor
practices, and occupational health and safety–The Peninsula became
an active and responsible part of the communities where it operates.
ラグジュアリーホテルグループ「ザ・ペニンシュラホテルズ」は2007年の後半、
企業の社会的責任を果たすために、企業の社会的責任を統括する部門（CSRC）
を設立しました。地域社会への貢献、環境保全、労働慣行、労働衛生・安全の主
要4分野に重点的に取り組むことで、ザ・ペニンシュラホテルズはホテルを運営
する各国の地域社会で積極的に責任ある立場を担うことになりました。
69 // APRIL 2016
T
he Peninsula has already held
events supporting its Corporate
Social Responsibility (CSR) goals.
Accordingly, it isn’t surprising
that they are lighting their hotels
pink to draw people’s attention to the risk of
breast cancer.
In October 2015, guests of The Peninsula
Tokyo enjoyed pink-inspired fashion,
photography, dining, and spa experiences,
with ¥500 from each sale donated to the Japan
Breast Cancer Screening Society. In 2014, The
Peninsula was able to raise ¥909,902 for this
nonprofit. In that same year, Keep A Breast
Japan received the amount of ¥3.32 million
that would be devoted to projects, such as
the app, “Check yourself”, an application that
gives advice to women on how to check their
breasts on their own.
JAPAN AND THE WORLD MAGAZINE