JAPAN AIRLINES Championship 2017 Title Sponsor Recap - JAPAN AIRLINES Champion | Page 31

As a valued partner of the PGA TOUR, Japan Airlines and
the JAPAN AIRLINES Championship were able to take
advantage of discounted PGA TOUR Partner pricing from one
of the world’s leading multi-platform news and information
media company, USA TODAY.
The JAPAN AIRLINES
Championship Promotional Campaign on USA TODAY/
Golfweek platforms included online, traditional print and
magazine activations and have resulted in over 10 million
impressions for the airline and tournament brands. The results
of the campaign successful drove a lift in both favorability
towards Japan Airlines and intent to use Japan Airlines.