JAPAN AIRLINES Championship 2017 Title Sponsor Recap - JAPAN AIRLINES Champion | Page 29

Japan Airlines and the JAPAN AIRLINES Championship were promoted throughout
the 2017 PGA TOUR Champions season, creating awareness for the Japan Airlines
brand, the tournament and the U.S. volunteer program. Promotion was conducted at
five tournaments (Regions Tradition - Birmingham, AL; American Family Insurance
Championship - Madison, WI; Principal Charity Classic - Des Moines, WI; Constellation
Energy Senior PLAYERS Championship - Baltimore, MD; DICK’S Sporting Goods Open
- Endicott, NY) during the months of April to August, 2017 and included a Hole-in-
One Promotion, a Tournament Volunteer Outreach and Tournament Program Ad or
Tournament Signage aimed at raising awareness among the general spectator.
Results of the Tournament Activations:
• Pro-Am Audience Outreach (Hole-in-One Promotion):
Total number of high-value/high net worth amateurs reached = 2080
• Tournament Volunteer Outreach:
Total number of volunteers reached = 7,500
• General Spectator Outreach:
Total combined attendance for five events = 328,200
• Total Number of U.S. Volunteers attending tournament: 62