PERSONALISATION & PROMOTIONAL PRODUCTS
TheMagicTouch offer 3 clear affordable solutions , TheMagicTouch ( toner-based transfers ), DyeSub Magic ( sublimation ), and the MagiCut range ( flex , flock , printable PU , glitters etc .) all of which when combined offer the user the ability to decorate onto almost any garment or product regardless of colour or fabric composition . This applies for workwear , sportswear , promotional and fashion markets and together with the vast range of non-textile promotional and B2B products makes TheMagicTouch a real source of sales and marketing ammunition .
TheMagicTouch continue to work closely with the major apparel brands in perfecting print solutions for new garments and accessories , with a multitude of different fabric compositions including cotton , polyester , softshell , denim , nylon , canvas and even leather .
Jim Nicol , UK Managing Director , comments “ Customersrs must consider offering more products and services to their existing clients which is easy to say , but harder to implement . However , we have proven marketing methods perfected over many years that work , are affordable and effective in generating sales and enhancing the customer experience ”.
Innovation for 2021 includes an improved version of the award winning WoW 7.8 transfer paper , regarded as the best affordable option for full colour transfers for the decoration of many different types of garments and fabrics . In particular the WoW 7.8 has proved a highly successful solution for the decoration of windbreakers , softshell and various performance jackets and fabrics with stunning and durable results . The higher quality garments tend to offer better margins and greater repeat potential . Also let ’ s not forget , not that many DTG ’ s currently able to even print such popular products !
The company also introduce a new range of “ Soft-Metallic ” flex . Developed to offer the “ softest ever ” feel of any metallic flex equivalent , combined with outstanding durability . The product when applied to garments looks and feels outstanding . Available in 9 colours on rolls of 500m width and suitable for all plotters and cutters .
TheMagicTouch also expand their heat press range with the new HTP123Pro Heat Press offering an affordable and reliable press with 4 interchangeable platens . Each platen is perfect for making specific transfers easier to apply on such items as bags , sleeves , facemasks and thicker substrates up to 3cm .
2021 will also see the introduction of another unique application expected to grab the attention of those currently printing or decorating white sublimation mugs . The process using the existing CPM toner-based transfer paper , the white-toner printer , a traditional mug press and a silicon wrap enables any colour mug glossy or matt to be decorated in full colour . The market for short-run ( non-white ) mugs continues to grow beyond all expectations .
The company have also increased its demonstration and customer support capabilities using Zoom / Teams / Google enabling online live demonstrations , technical support seminars and marketing tutorials .
Other new product arrivals in 2021 include new toner-based printers together with a host of printable products including personalised air fresheners , glass and window stickers and a new “ all in one ” printable PU for all solvent , eco-solvent and latex printers .
Telephone : + 44 ( 0 ) 1582 671444 Email : sales @ themagictouch . co . uk Visit : www . themagictouch . co . uk
4 UK BUYERS GUIDE 2021 twitter / facebook / instagram : @ trophexlive