JANUARY TEN 2021 UK BUYERS GUIDE joomag | Page 16

AWARDS & TROPHIES

Keeping up with the latest trends of award design

The industry of award , medal and cup design is constantly changing just like fashion , interior , medicine , education or any other industry , and it evolves from increasing demand for new , innovative and creative solutions . Good results in sports , excellent performance at work , invaluable productive cooperation – appreciation gestures become more and more customised , special and challenging for manufacturers .
“ We can say for sure that for several years already a simple award , medal or cup of gratitude is not a trendy thing to give . Another impersonal medal , which disappears among others , is not desirable anymore . They have been substituted by more customised symbols of gratitude with an added value and story ,” designer and project manager of Awards & Medal Studio , Ilze Skromane , reveals .
The latest trends of award designs point at tailor-made pattern , individual approach , respectful delving into the story behind , as well as looking for new materials , design solutions and possibilities for all products – from simple medals with neck ribbons to a cup or award of considerable size .
Meeting all said conditions allowed the workshop of Awards & Medal Studio to open their doors to a new and challenging cooperation with internationally acclaimed video sports and action camera producer GoPro at the end of 2020 , since it was looking for awards for its annual competition GoPro Million Dollar Challenge .
Owners of the most unique video camera in the world organise the annual international competition where participants from five categories are invited to capture special , unseen , surprising and inspiring moments , events and adventures in their video stories .
Active lifestyle , synergy with nature , world ’ s beauty is the key . This was the narrative behind the symbolic awards in the competition , which was noticed by the Germany-based GoPro branch within the portfolio of Awards & Medal Studio , this resulted in choosing a combination of 100 years ’ old wood elegantly processed in a Scandinavian style with modern epoxy resin .
Each award made from this ancient wood and modern polymer material is a unique work of art , due to the individual curves , characteristics and texture of the wood , no two identical copies can be produced . The award has two elements : oak timber and plant-based resin . A tailor-made award is manufactured from old but good quality wood , which can no longer serve for its initial purpose for various reasons , such as boards with expired service life . The timber is complemented with light blue , transparent plant-based resin . Both materials naturally converge , sparking a vividness , uniqueness and laconic taste in the award .
“ People from Northern Europe have always valued and respected the tree as a great material through generations . The tree is not just an individual element of the landscape . Trees permeate our traditions , and they have been very important both in our daily lives as a fire-wood in very cold winters and as a structural component of our houses since ancient times . Forests rich in trees are places where we can find peace , relaxation and revitalising energy . Therefore , we are very happy to give a second life to trees with these awards ,” author of the award idea Ilze Skromane tells .
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