January February Euromedia | Page 5
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EUROMEDIA
DIGITAL MEDIA INTELLIGENCE
PUBLISHER AND EDITOR-IN-CHIEF
Nick Snow [email protected]
MANAGING EDITOR
Colin Mann [email protected]
CONTRIBUTING EDITOR
Chris Forrester [email protected]
PUBLISHING ASSISTANT
Nik Roseveare [email protected]
ART EDITOR
Steve Overbury [email protected]
COLUMNIST
Larry Gerbrandt
CONTRIBUTORS
Robert Briel - Amsterdam
Dieter Brockmeyer - Frankfurt
David del Valle - Madrid
Chris Dziadul
Pascale Paoli-Lebailly - Paris
Philip Hunter
Joe O’Halloran
Farah Jifri
Branislav Pekic - Rome
SALES DIRECTOR
Sanjeev Bhavnani [email protected]
PUBLISHED BY
Advanced Television Limited
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Tel: +44 (0)20 3567 1444
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© Advanced Television Limited 2016. All rights
reserved. Reproduction without permission is
prohibited.
ISSN 1477-8092
Inside this issue, Chris Forrester brings us his
annual update on media progress in the
MENA region. Of course, these days, we are all
more familiar with the geography of the region
as our news daily relates a litany of conflict
and destruction and human desperation, the
consequences of which are flowing steadily
towards Europe.
Can media survive in the maelstrom; does it
matter? The answer is yes and yes. Of course,
there is a distinction between the ‘traditional’
television packages proffered in the Gulf and
desperate attempts to stay on air, get back on
air, or bring to air news of their plight.
Where ARPU are worth it, major players are in
evidence and there are plenty of genuine
efforts to boost local production to reflect
cultural consumer demand and boost skills on
the ground. Meanwhile, the race to reach the
Internet with video evidence and propaganda
obsesses both sides of all conflicts across the
region.
Technically, whether it is FTA or pay-TV, HD
is continuing to grow and providing reason for
the many satellite players to continue to
expand, as does the continued proliferation of
channels; state sponsored, commercial,
cultural and religious. Platforms that looked
like un-needed over supply a few years ago are
now leasing overspill capacity.
Wherever you are in the region, piracy
remains a major problem. It is stoked by the
confusion around the arcane trading of rights
and somewhat haphazard records in the region
- particularly of content that the original
producer doubtless regards as long gone into
the ‘long tail’. Claim and counter-claim has
made broadcasters wary of rights and
ownership disputes. A standardised model for
the region and perhaps even a recognised and
independent arbitration body would certainly
help development.
EUROMEDIA 5