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“The EPG is going to have
to die.” - Tom Rosenstein,
Digitalsmiths
services that will be available on demand
with some peering, it’s not going to scale.
Where the pressure is coming to bear is on
content owners and distributors using the
metrics available to identify use and,
therefore, how they should be managing their
providers depending on content popularity,
nature of content and where the users are,”
says Miller-Jones.
“Certainly, content providers are going to
have engage with bandwidth management if
they want to maintain a direct relationship
with their viewers,” agrees ConnanLostanlen.
“Netflix have spent a lot of money getting
Participating
Companies
Cisco
Cisco is the worldwide leader
in IT that helps companies
seize the opportunities of
tomorrow by proving that
amazing things can happen
when you connect the
previously unconnected.
Digitalsmiths
Guided by the belief that
consumers should not have to
work to find relevant content the content should find them –
Digitalsmiths, a subsidiary of
TiVo - provides an industry
leading video discovery
platform, offering personalised
search, recommendations,
social discovery, mood
discovery, sports discovery and
a business console for all
connected devices.
Edgeware
Edgeware is the leader in video
delivery networks, designed to
24 EUROMEDIA
peering agreements together with
service providers,” comments
Rosenstein. “And YouTube has done the
same.”
“It comes back to scale – Canal Plus,
for instance, is now taking a lot more
control around their origin
infrastructure because they’ve reached
the point that to underwrite their quality
they have to be in charge of delivering it
out of their network at a known bit rate
and quality,” says Kirby.
“4K UHD is a valuable asset and has
renewed emphasis on content security
with Movie Labs being prescriptive
on conditions. Meanwhile, piracy has
meant release windows are driven to get
content out and exploit it on all
platforms very quickly. Content owners
would like to preserve the value further
down the chain,” says Trow.
“Alongside content security we have
to be very aware of personal data
security. There have been some big
lapses recently and consumers know this
stuff is valuable and want to be able to
trust service providers,” warns Davies.
“It’s crucial to give people the easiest
path to legitimate content, otherwise we
repeat the mistakes of the music
allow operators, broadcasters
and content owners to
monetise video services such
as TV Everywhere (TVE), video
on demand (VoD), cloud-based
catch-up TV and Digital Video
Recording (Cloud DVR) and
wholesale Content Delivery
Networking (CDN). Edgeware
provides the video origination
and delivery systems needed
to offer these compelling
services across managed and
unmanaged networks and to
reach any screen, at any time,
with any content.
Harmonic
Harmonic is the worldwide
leader in video delivery
infrastructure for emerging
television and video services.
Harmonic enables customers
to produce, deliver and
monetise amazing video
experiences, with unequalled
business agility and
operational efficiency, by
providing market-leading
innovation, high-quality service
industry,” states Rosenstein. “It seems
strange that content owners hold
broadcasters to a higher security standard
than in OTT, yet it is easier to attack in OTT.
You have to accept there will be some piracy,
just make that the exception not the rule.”
“There’s two sides to the story; the cost of
encryption and protection will continue to
rise as you have more formats and higher
bitrates, versus just putting it out there and
rely on the 80-20 rule; 80 per cent of the
users will pay and use it responsibly and 20
per cent will try and steal it,” says MillerJones.
“80% of the users will pay
and 20% will try and steal
it.” - Steve Miller-Jones,
Limelight Networks
and compelling total cost of
ownership.
Imagine
Communications
Imagine Communications
empowers the media and
entertainment industry
through transformative
innovation. Broadcasters,
networks, video service
providers and enterprises
around the world rely on its
optimised, future-proof,
multiscreen video and ad
management solutions every
day to support their missioncritical operations.
Limelight
Communications
Limelight Networks, a global
leader in digital content
delivery, empowers customers
to better engage online
audiences by enabling them to
securely manage and globally
deliver digital content, on any
device. The company’s awardwinning Limelight Orchestrate
platform includes an
integrated suite of content
delivery technology and
services that helps
organisations secure digital
content, deliver exceptional
multi-screen experiences,
improve brand awareness,
drive revenue, and enhance
customer relationships — all
while reducing costs.
Qarva
Qarva is a global provider of
innovative and dynamic
software solutions for the
end-to-end IPTV, OTT
offerings for partners and
customers worldwide. In an
age where consumers want
access to High Definition
content anywhere, anytime
and on any device, Qarva’s
pioneering approach in
delivering ultra-fast, highquality content to users has
ensured the user experience
and service quality has
remained at the forefront of
its business values.