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A thought-leading
Congress programme
and a roster of blue-chip
exhibitors make the
leading platform for the
broadcast, production,
content delivery, digital
media and satellite
sectors across the Middle
East, Africa and South
Asia a must-visit event.
Euromedia picks the
highlights.
he 22nd edition of CABSAT - the
leading platform for the
broadcast, production, content
delivery, digital media and satellite
sectors across the Middle East, Africa
and South Asia (MEASA) - will
continue to demonstrate disruptive
innovation and monetisation
opportunities across the MENA filmed
and audio entertainment media
market.
Running March 8-10 at Dubai World
Trade Centre (DWTC), CABAT 2016 will
welcome more than 15,000 regional and
international visitors involved in the creation,
management, distribution and
monetisation of content to
explore pioneering products,
technologies and regional
investment avenues. The tailored
event provides an opportunity for
industry professionals to test, use
and experience the latest
equipment in the broadcast,
satellite communication, content
delivery and electronic media
industries.
With the Middle East and
Africa electronic media market
undergoing a fascinating
transformation, forecasts by the
global analyst division of
Pricewaterhouse Coopers,
predict entertainment and
media spend will reach $66
billion by 2018. In this lucrative
environment, CABSAT provides
a tailored experience for
industry experts to engage,
CABSAT 2016
T
28 EUROMEDIA
strategise and debate future market trends.
AGENDA. Leading the CABSAT 2016
agenda are the rise of time-shifted, or ‘binge’
viewing, on Video on Demand (VOD)
platforms, and the mass regional adoption of
internet-driven content delivery platforms
including Internet Protocol Television
(IPTV), and Over The Top (OTT).
In a region where more than 900 free to
air TV channels serve the Arab world,
satellite distribution still accounts for over
80% of the regional market. Despite being
relatively new options, IPTV and OTT already
contribute nearly 20% of regional content
delivery platforms, thereby providing new
opportunities for broadcasters and PAY-TV
operators to monetise content via an
emerging post-TV market.
“The accelerated adoption of mobile
technology across the region has created
tremendous and transformative
opportunities across multiple media
platforms,” said Trixie LohMirmand, senior
vice president, exhibitions [