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“The EPG is going to have
to die.” - Tom Rosenstein,
Digitalsmiths
services that will be available on demand
with some peering, it’s not going to scale.
Where the pressure is coming to bear is on
content owners and distributors using the
metrics available to identify use and,
therefore, how they should be managing their
providers depending on content popularity,
nature of content and where the users are,”
says Miller-Jones.
“Certainly, content providers are going to
have engage with bandwidth management if
they want to maintain a direct relationship
with their viewers,” agrees ConnanLostanlen.
“Netflix have spent a lot of money getting
Participating
Companies
Cisco
Cisco is the worldwide leader
in IT that helps companies
seize the opportunities of
tomorrow by proving that
amazing things can happen
when you connect the
previously unconnected.
Digitalsmiths
Guided by the belief that
consumers should not have to
work to find relevant content the content should find them –
Digitalsmiths, a subsidiary of
TiVo - provides an industry
leading video discovery
platform, offering personalised
search, recommendations,
social discovery, mood
discovery, sports discovery and
a business console for all
connected devices.
Edgeware
Edgeware is the leader in video
delivery networks, designed to
24 EUROMEDIA
peering agreements together with
service providers,” comments
Rosenstein. “And YouTube has done the
same.”
“It comes back to scale – Canal Plus,
for instance, is now taking a lot more
control around their origin
infrastructure because they’ve reached
the point that to underwrite their quality
they have to be in charge of delivering it
out of their network at a known bit rate
and quality,” says Kirby.
“4K UHD is a valuable asset and has
renewed emphasis on content security
with Movie Labs being prescriptive
on conditions. Meanwhile, piracy has
meant release windows are driven to get
content out and exploit it on all
platforms very quickly. Content owners
would like to preserve the value further
down the chain,” says Trow.
“Alongside content security we have
to be very aware of personal data
security. There have been some big
lapses recently and consumers know this
stuff is valuable and want to be able to
trust service providers,” warns Davies.
“It’s crucial to give people the easiest
path to legitimate content, otherwise we
repeat the mistakes of the music
allow operators, broadcasters
and content owners to
monetise video services such
as TV Everywhere (TVE), video
on demand (VoD), cloud-based
catch-up TV and Digital Video
Recording (Cloud DVR) and
wholesale Content Delivery
Networking (CDN). Edgeware
provides the video origination
and delivery systems needed
to offer these compelling
services across managed and
unmanaged networks and to
reach any screen, at any time,
with any content.
Harmonic
Harmonic is the worldwide
leader in video delivery
infrastructure for emerging
television and video services.
Harmonic enables customers
to produce, deliver and
monetise amazing