Logistics 2025 Annual Review & Outlook
Executive Commentary
“ Visibility now refers to realtime access to shipment locations and statuses ... Predictability , meanwhile , leverages artificial intelligencedriven data analytics to forecast demand , delays and risk factors .”
Liji Nowal
“ Visibility is now about more than just knowing where products are ; it ’ s about complete transparency into every factor affecting the supply chain using precise , real-time knowledge of the location and status of cargo at any given time .”
Chee Foong Wan
“ As more terminals and carriers adopt digital solutions , the industry will move away from static , siloed data to dynamic , interconnected systems that offer visibility across the entire supply chain .”
Niels Kristiansen
NVOs with the shared digital infrastructure that helps them to improve their contract performance , reduce their manual workload and strengthen their relationships .
ODeX Global
Liji Nowal
Founder and CEO www . odexglobal . com
Supply chain visibility and predictability in 2025 go beyond basic tracking . Visibility now refers to realtime access to shipment locations and statuses , allowing stakeholders to monitor the journey from departure to delivery in detail . This level of insight enables rapid responses to potential delays or disruptions . Predictability , meanwhile , leverages artificial intelligence-driven data analytics to forecast demand , delays and risk factors . By analyzing past performance , customer demand and global events , AI creates a data-informed supply chain that can anticipate and prepare for variations before they occur . This proactive approach has transformed logistics into a strategic function that mitigates disruptions and optimizes supply chain performance .
Portchain
Niels Kristiansen
Co-founder and CEO www . portchain . com
By 2025 , technologies such as real-time data sharing and digital collaboration platforms will continue driving innovation in the maritime industry . I believe that the potential of these technologies is far from fully realized . For example , realtime data on vessel schedules , terminal operations and key metrics already enable stakeholders to make more informed and timely decisions . Yet , as
PSA BDP
Chee Foong Wan
CEO www . psabdp . com
The concepts of visibility and predictability in supply chains have evolved significantly , driven by advances in technology and shifting market demands . Visibility is now about more than just knowing where products are ; it ’ s about complete transparency into every factor affecting the supply chain using precise , real-time knowledge of the location and status of cargo at any given time . Predictability , on the other hand , has grown from static forecasting to dynamic foresight , allowing companies to not only anticipate future demands but also navigate unexpected disruptions . This enables companies to forecast when a specific shipment will arrive , or when an event will take place . In the simulation context , predictability also encompasses understanding the likely outcomes of scenarios , which can help companies prepare for and mitigate risks .
Together , visibility and predictability provide a foundation for resiliency — another critical component of supply chain management . By combining them and tapping into networked data , infrastructure and various supply chain capabilities , organizations can build a more resilient system . This integrated approach not only helps companies respond to immediate challenges but also enables them to anticipate and adapt to future changes , creating a more robust and agile supply chain .
Visibility and predictability , once separate concepts , are now deeply interconnected and will continue to be as we enter an increasingly complex logistics landscape . Looking ahead , there is no doubt that managing relationships across diverse geographies , suppliers and logistical channels will demand a higher level of insight and foresight .
digital transformation progresses , the opportunities for even greater efficiency and sustainability will expand .
One area where digital technology is already making an impact is justin-time ( JIT ) port calls . By sharing accurate , real-time information on vessel schedules , berth availability and potential disruptions , JIT port calls allow terminals and carriers to better coordinate operations , reducing idle time and fuel consumption .
However , the true power of these technologies lies in their scalability and potential for further integration . As more terminals and carriers adopt digital solutions , the industry will move away from static , siloed data to dynamic , interconnected systems that offer visibility across the entire supply chain . The ability to make real-time , data-driven decisions will become increasingly essential for optimizing operations and minimizing disruptions .
Prologis
Will O ’ Donnell
Managing Director , Prologis Ventures www . prologis . com
Logistics automation offers both opportunities and limitations that significantly impact operational efficiency and business value . To meet evolving customer demands for faster delivery , logistics companies are actively leveraging automation . Warehouse tasks such as inventory management , picking and packing , put-away , storage and sorting can be efficiently handled by advanced robotics and artificial intelligence .
98 Journal of Commerce | January 6 , 2025 www . joc . com