January 2022 | Page 5

INSIDE THIS ISSUE
January 2022 | Volume 37 , Number 1
Official Publication of the
APARTMENT ASSOCIATION OF METRO DENVER

06

Board Perspective
Navigating The Great Pivot in 2022
7100 E . Belleview Ave . Suite 305 Greenwood Village , CO 80111 ( 303 ) 329-3300
PUBLISHER Mark Williams
mwilliams @ aamdhq . org
Design & Production Christopher Dean
cdean @ aamdhq . org

22

30

Diversity & Inclusion
Learning From Diversity and
Inclusion Experts
Marketing
Marketing Through The Generations : How to Attract the Right Residents at The Right Time
Amber Song
amber @ aamdhq . org
COMMUNICATION CHAIRS Liz Capone , Trane Technologies
Geoff Roth , RedPeak
CONTRIBUTORS THIS MONTH Faith Aids
Chris Beno
Christopher Dean
Tamera Greene
Nick Hernandez
Betty Knecht
Parke Pettegrew

34 37

42

Maintenance
Maintenance Never Stops
Photo Album
2021 CAA ' S Grip It & Sip It :
Top Golf Tournament
Apartment Advocate
Biden Administration Officials , Housing Experts Brief NAA Legislative Committee
4 Leadership 7 Econ 2022 9 Snapshots 16 POWER Networking 17 Education 44 New Members 44 Advertisers
Jake Roth
Victor Sanchez
Ashley Tyndall
ADVERTISING Please call 303.329.3300 for more information about advertising in Trends . Deadline for contracts and artwork are the first Monday of the month prior to publication .
CONTACT AAMD
7100 E . Belleview Ave ., Suite 305 | Greenwood Village , CO 80111
Article Submission Trends will consider printing any article written by an AAMD member that applies to the Denver multifamily industry , is 300-500 words , does not promote any single company or product . AAMD reserves the right to edit any article without notification . Due to space , not all articles submitted will be printed .
Apartment Trends ( USPS 018-233 ) is published 11 times a year ( monthly except for the combined November / December issue ) by The Apartment Association of Metro Denver , 7100 E . Belleview Ave ., Suite 305 , Greenwood Village , CO 80111 . Periodicals Postage Paid at Englewood , CO and additional offices . POSTMASTER : Send address changes to Apartment Trends c / o The Apartment Association of Metro Denver , 7100 E . Belleview Ave ., Suite 305 , Greenwood Village , CO 80111 . Subscription included in membership dues . Apartment Trends is published as a service to its members and all segments of the apartment industry by The Apartment Association of Metro Denver . Any reproduction or copying in whole or in part , without permission , is prohibited . Articles and events herein do not necessarily have the endorsement of AAMD but may be presented to give readers a diversity of views and activity updates . 7100 E . Belleview Ave ., Suite 305 , Greenwood Village , CO 80111 , Phone ( 303 ) 329-3300 , Fax ( 303 ) 329-0403 , E-mail : info @ aamdhq . org , Web : www . aamdhq . org . AAMD is a tax-exempt professional trade association representing the multifamily housing industry in the metropolitan Denver area . AAMD is affiliated with The Colorado Apartment Association ( www . caahq . org ) and The National Apartment Association ( www . naahq . org ).
MEMBER WEBSITE www . aamdhq . org
Executive Vice President Mark Williams | mwilliams @ aamdhq . org
Sr VP of Government Affairs Drew Hamrick | drew @ aamdhq . org
VP of Member Services & Business Dev ' t Julie Evans-Schmitt | julie @ aamdhq . org
VP of Communications & Marketing Christopher Dean | cdean @ aamdhq . org
VP of Events & Education Betty Knecht | betty @ aamdhq . org
FACEBOOK facebook . com / aamdhq 1,987 Likes
Director of Accounting Earlease Alexander | ealexander @ aamdhq . org
Director of Education & Career Development Lisa Godbehere | lisa @ aamdhq . org
TWITTER @ aamdhq 1,207 Followers
Government Affairs Manager Destiny Bossert | destiny @ aamdhq . org
Office Manager Tania Byrne | tania @ aamdhq . org
Database Administrator Jake Roth | jake @ aamdhq . org
Events and Education Administrator Akila Martin | amartin @ aamdhq . org
Graphic Designer Amber Song | amber @ aamdhq . org
Education & IROC Coordinator Tyler Waugh | tyler @ aamdhq . org
INSTAGRAM @ aamdhq 1,330 Followers www . aamdhq . org JANUARY 2022 TRENDS | 3