What Should You Advertise ?
Gen Z renters prefer connected appliances such as smart thermostats that save money , and keyless locks for enhanced security . Similarly , they expect wireless , fast reception . Consider focusing on advertising your property ’ s quick internet speed and reception that beats your competition .
Additionally , this age group is prone to be less physically active than previous generations , so things like a swimming pool and fitness center may not be as appealing to them . You could instead focus your attention on advertising indoor and outdoor lounge spaces , community areas , and other shared amenities .
How Should You Advertise ?
Generation Z is smart and information-savvy when it comes to social media ; they know exactly how to “ train ” the algorithm to get what they want to see in their feed . About 46 % of college students polled in a recent survey claim that they purposefully engage with content to “ train the algorithm ” to put what they want to see in their social media feeds . With this in mind , it ’ s important to publish content that will most interest the Gen Z audience in order to be successful in your advertising and marketing efforts .
So how can you capture their attention and prompt them to engage with your content ? Gen Z are great multi-taskers , with the ability to
MARKETING
juggle several social media platforms at once . However , this generation is prone to scroll quickly through those platforms , and responds best to concise , pointed , and attention-grabbing advertisements . For best results , focus your marketing efforts on social media videos and other visually appealing content .
Additionally , Gen Z expects the brands they follow to take a stand on important social justice issues . Staying neutral or silent is no longer an option in the eyes of Gen Z . They expect brands to speak out on at least some hot topics .
Meeting Your Residents Online in the Right Way
While each generation is attracted to different amenities and social media platforms , they all have one thing in common : they want to know how the apartment will benefit their lifestyle . Efficiency , convenience , and comfortability are the foundation for attracting any renters to your property ; it all starts with knowing your audience and shifting your apartment marketing strategy accordingly .
Ashley Tyndall is the Chief Relationship Officer at Criterion . B Agency and Swiftly .
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