January 2020 Edition Apparel January 2020 issue | Page 94

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LIVA AT YARNEX 2019
Liva, the new-age fabric brand from Birla
Cellulose, participated in the 17th edition of
Yarnex, which was held in Ludhiana from
December 20–22, 2019. One of the most
successful textile fairs in Ludhiana, the show
witnessed 5,400 visitors, with participation
from 90 exhibitors. It was a huge platform to
connect with the textile value chain across
North India.
Liva, along with its reputed Liva Accredited
Partner Forum (LAPF) partners, showcased
innovative products in knits, women’s woven
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apparel, and stoles. The Liva Pavilion witnessed
participation from leading LAPF partners Krishna
Textile Process, Feather Soft, Galaxy Stoles, and
Alla Moda Knitwear. These esteemed partners
presented the latest innovative collections in the
Birla Spunshades and Birla Modal fibres. The
brand received a positive feedback for its initiative
of enriching customers with new products and
growth, and also for providing existing players
with the support needed to grow. Liva’s LAPF
partners also secured great business leads from
the exhibition.