January 2020 Edition Apparel January 2020 issue | Page 91

LAUNCH PAD
ERMENEGILDO ZEGNA, NEW DELHI
Ermenegildo Zegna celebrated the unveiling of its
latest boutique in New Delhi in December, with
an exclusive dinner gathering. The occasion was
marked by a screening of the brand’s campaign
‘What Makes a Man’, featuring some of India’s
most prominent men as they deliberated on
modern masculinity in today’s day and age.
Zegna’s desire to facilitate a dialogue on what
makes a man today is the major purpose behind
the new brand campaign. Spanning different
parts of the society—including music, sports, art,
fashion, and entrepreneurship—each of these
individuals reflect and embody many shades of
masculinity.
With its first renewal in a decade, the bold
revamp of Zegna’s New Delhi space represents
an opportunity to strengthen the brand’s retail
presence in India and reflects its ongoing
commitment to this important market.
With 150 square metres of luxury retail space
and a contemporary mix of exclusive design
elements, the New Delhi boutique, designed
by Zegna’s in-house architects, conveys the
brand DNA and showcases the entire range
of collections through a full journey, from
Ermenegildo Zegna’s XXX collection to Z Zegna,
from the Ermenegildo Zegna contemporary
formalwear to the latest in luxury leisurewear and
a wide range of textile and leather accessories.
Customers can also experience the exclusive
services of Su misura and personalisation,
conceived to meet the needs of a man who looks
for high quality standards and seeks to choose
his own fabrics and finishes.
Open now, the new Ermenegildo Zegna
boutique presents a unique occasion for
customers to discover a destination for inimitable
Italian style in India.
Store Address: Ground Floor, 135/136, DLF
Emporio, Vasant Kunj, New Delhi 110070
Timing: 11 AM to 9 PM
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