January 2020 Edition Apparel January 2020 issue | Page 57

DESIGNER SPOTLIGHT
sizes by innovative design, and also cutting
down on surplus or broken sizes that lead to
unsold inventory.
WHAT IS YOUR TAKE ON THE SLOW
FASHION MOVEMENT?
It is endearing to see the world talk about
fashion and its need to slow down. The informed
millennials are already changing the way they
buy clothes. Young students and working
professionals are now reading up about brand
philosophies and choosing to buy products that
are more crafts-based. The simplest way to beat
the current problem is to be conscious of our
consumption and create less waste year after
year. Be it food, water, clothing, housing, and
more, we must learn to lead a simpler life.
WHAT IS YOUR PREDICTION FOR
STYLES THAT WILL DOMINATE IN 2020?
The most dominant style will be that of the person
who wears clothing that is inspiring. What is in
trend will be defined by a brand’s environmental
footprint rather than the length of the clothing or
silhouette. Earthy colours, either naturally dyed
or mimicking natural dyes, will be a prominent
feature of 2020’s colour palette.
WHAT MAKES YOUR CLOTHES
DIFFERENT FROM OTHERS?
The soul of the brand lies in the needlework.
The little flowers and bees that are formed using
one kind stitch at a time collectively speak for
all our expert artisans, who have crafted every
motif from scratch. The process behind every
embroidery of Taaka involves age-old traditional
“THE SOUL OF THE
BRAND LIES IN
THE NEEDLEWORK.”
process of stretching and fixing the fabric on a
wooden frame to secure it. The design is then
transferred on to the fabric by punching small
holes to make perforations. This then undergoes
many processes before it can be printed and
embroidered on.
WHAT ARE YOUR FUTURE PLANS?
At Taaka, we believe in a steady growth plan
that is in sync with the environment. Our future
plans involve retailing at select stores across
India and abroad. We also intend to spread the
message of the goodness of handmade through
our products.