January 2020 Edition Apparel January 2020 issue | Page 54

DESIGNER SPOTLIGHT
A Stitch in Time
Natasha Tyagi Sachdeva’s Taaka merges handloom
textiles with supple needlework to create garments that
have a distinct, almost humane identity. Bindu Gopal
Rao explores.
The heritage of Indian crafts and handlooms is so
huge that it serves as an inexhaustible source of
inspiration. This is precisely what Taaka Clothing,
a conscious clothing brand, draws on. Natasha
Tyagi Sachdeva, founder and creative head of the
label, was majorly exposed to the fashion industry,
wherein she learnt everything from designing
value buys to formulating different price points
that catered to a variety of consumers within
India and overseas. Working with the best in the
Indian retail industry empowered her to make
decisions that could lead to enormous changes
within the organisations, just by the power of good
design. She talks to us about the genesis of Taaka
Clothing, the call for sustainability, and more in this
exclusive conversation.
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I APPAREL I
January 2020