January 2020 Edition Apparel January 2020 issue | Page 49

FEATURE IT IS NOT THE WEAVES ALONE THAT FORM THE FULCRUM OF THIS GROWING USE OF TRADITIONAL TEXTILES IN MENSWEAR. into couture. The tie-dye techniques of shibori and leheriya, which were earlier only associated with women’s attire, are now finding meaning in menswear too. Shibori, with its eclectic use of dyes, tying methods, and colour combinations, finds good use in stoles. Shibori shirts, too, are becomong increasingly popular in both casual and formal contexts. Apart from apparel, stoles and shawls for men are also commanding a following. Weaves of the Northeast (India), such as those from Nagaland, are fashioned into exquisite narrow stoles to be wrapped around the neck. They can also be worn like cravats or mufflers with a formal suit or coat. The fabrics in deep colours of blue, red, black, and green with beautiful symbols is arresting and have their own charm. This sense of innovation, with not only fabric design but also the adaptation of colours, has made the use of traditional Indian textiles in menswear interesting and even sought-after. The menswear arena in India is certainly evolving. the “powerloom himroo” continues to thrive today, there is no trace to be found of the original product that would have a high demand in the luxury market.” The studio has started producing a small quantity of himroo against orders as a means to provide livelihoods and prevent the art from dying. It is not the weaves alone that form the fulcrum of this growing use of traditional textiles in menswear; there is plenty of experimentation with prints as well. Ajrakh has emerged as a winner in fabric-printing, and in the last few years, it has been used enormously in menswear—be it kurtas, shirts, and even T-shirts, thanks to the sheer range and depth of colours, due to which ajrakh block prints standout. Ajrakh craftsmen have worked miracles on silk, cotton, mashru, modal, and many other fabrics, leading the buyers to be astounded by its sheerness and variety. Thus, it is but natural that it extends to menswear as well. The vibrant shades of black, orange, maroon with indigo (and more) and finely printed motifs instantly catch the eye. The prints range from geometric to florals and a mix of the two as well. Amounee, Fabindia, and Tijori are some of the brands that offer ajrakh- printed shirts for men. Batik, though originally from Indonesia, has found a strong hold in India. A host of batik-printed kurtas and shirts can be seen in Kolkata, where it is a part of the mass- merchandising culture. It also makes its way APPAREL I January 2020 I 47