January 2020 Edition Apparel January 2020 issue

MARKET WATCH JadeBlue Lifestyle India Ltd has announced a revamped thrust of its e-commerce foray. The revamped online foray will lay a strong emphasis on seamless logistics, data-analytics and smooth customer experience. Khushali Chauhan will lead the e-commerce vertical of JadeBlue, which marks the emergence of next-generation leadership to drive the online foray. “JadeBlue’s revamped online push comes at an exciting time, when both offline & offline brands are vying for providing immersive and diverse experiences to customers. It is a privilege to lead the initiative and I hope to translate the brand’s legacy of excellence into the online experience also. The opportunities are immense—Assocham says the Indian Retail market will reach $1.1 trillion by 2020. At JadeBlue.com we believe that those who deliver the best customer experience will reap the benefits of this market. Towards this goal, we are leveraging technologies to deliver better experiences, ensure seamless logistics and convert buyers into loyal customers,” said Khushali Chauhan, head, JadeBlue online. Excerpted from Fibre2Fashion JadeBlue Revamps Online Foray, Focuses on Seamless Logistics Celio Targets 20 Per Cent Growth in Casual- wear Market Celio recently launched a new range of formal shirts made from non-iron fabrics and causal shirts from knitted fabrics. “We have also launched new fibres and blends like lyocell,” notes Vinit Doshi, head, product, sourcing and retail planning. Celio is also changing its product mix in favor of casual and semi-casual shirts. Around 90 per cent of the shirts offered by Celio are casual, with formals constituting only 10 per cent of its total offerings. The brand believes that a “relaxed dress code will drive the off- take of semi-formal and semi-casual shirts in India with innovations adding freshness to the formal category,” adds Doshi. India’s Winter-wear Market: Fashion Retail’s Hottest Sector Winter wear in India has come a long way from its humble roots as a functional category. As financial stability and purchasing power of the modern consumer base started to pick up momentum in the last few years, an inevitable shift from need-based to aspiration-based clothing manifested, unveiling the true potential of the Indian winter-wear industry to the fashion retail fraternity. “The Indian winter-wear industry is at the start of a strong and focused revolution in style. Winter wear, once commonly marketed for the winter season as practical clothing, today combines style with functionality. In line with the changing habits and tastes of modern consumers, India’s winter-wear market has seen the emergence of a wide range of fabrics, patterns and models,” states Harkirat Singh, Managing Director, Aero Club (Woodland). Just like in other apparel sectors, the convenience, discoverability and affordability offered by e-commerce has been successful in catalysing the winter-wear market in India. “The booming e-commerce sector and extensive spending on quality clothes are key factors fuelling the Indian winter-wear market. Consumers are increasingly spending on a variety of clothing material such as woollen, leather, silk, linen to match their changing lifestyle,” says Singh. Excerpted from IMAGES Business of Fashion 22 I APPAREL I January 2020

January 2020 Edition Apparel January 2020 issue | Page 24