Kinetic To Make Golf
Carts For Lamborghini!
Under the new JV, Kinetic Green will manufacture and mar-
ket premium electric golf carts for Tonino Lamborghini
Kinetic Green and Energy Power Solutions Ltd have signed a partnership agreement with Tonino
Lamborghini SpA to manufacture and sell ‘Tonino Lamborghini’ branded electric golf carts in
India and other global markets. Under the 75:25 joint venture, Tonino Lamborghini will design
the golf carts and lend their brand license while Kinetic Green will use their expertise and R&D
facility to develop the luxury golf carts. Both parties will contribute towards exporting and selling
the products worldwide. And it is not just golf carts, both brands are looking towards developing
campus electric vehicles as well.
The luxury golf carts will feature premium styling with plans to use lightweight materials like alu-
minum and carbon fiber. Roof-mounted solar panels will help in charging the carts quicker while
swappable and lightweight lithium-ion batteries may be used as well. Keeping with the luxury
theme, the golf carts are expected to get high-end technology like a digital instrument console
with connected technology. We might even see an autonomous variant of the golf cart too. All
these features are currently in the ideation stage.
Kinetic Green, a market leader in electric three-wheelers and electric mobility solutions, has sold
over 25,000 EV’s so far and have close to 200 dealers across India. Currently, their electric products
are 90 percent localized, with parts like the micro controller being imported. With the upcoming
luxury golf carts, Kinetic plans to achieve 100 percent localization.
Tonino Lamborghini SpA (not to be confused with Automobili Lamborghini) is known for its luxu-
ry apparel, merchandise and boutique hotels. It is run by the same Lamborghini family who start-
ed the iconic and highly desirable supercar
brand before selling it off to the Audi VW
• 75:25 JV between Kinetic Green and Tonino
group in the ‘90s.
Lamborghini
• Lamborghini will design premium golf
carts and electric campus vehicles, Kinetic
will manufacture and market them to global
markets
• Golf carts will be premium. Plans are for it to
have solar charging, digital instrument
clusters, connected technology, and maybe
even autonomous technology
• Karts will utilise lightweight materials like
aluminium, carbon fibre and lithium-ion
batteries
• Kinetic Green will have exclusive rights to
export Tonino Lamborghini branded golf carts
for a period of 10 years
The golf cart industry is a niche one but at-
tracts an annual turnover of close to 2 bil-
lion US dollars. Kinetic Green and Tonino
Lamborghini plan to tap this segment and
expect to sell around 7,500 golf carts annu-
ally, which should see a turnover of around
Rs 500 crore. The first of these luxury ‘Lam-
borghini’ branded golf carts are expected
to roll out from Kinetic’s Ahmednagar plant
by September 2019.
JANUARY 2019
15