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Inside information
Content discovery is the classic case of a challenge in our hi-tech world of TV that cannot be solved by technology . By which I mean that it can , of course , be solved by technology , in fact rather easily and comprehensively .
The reason that content discovery remains the Gordian Knot of getting TV to be good as it could be , is competition – competition between platforms , service providers , content providers and all their assorted brands .
The only way full-on , comprehensive content discovery would work is if the DTC journey everyone has been on for the last few years were to reach its logical ultimate destination – the Consumer Directly Choosing from all available content .
Editorial
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David del Valle - Madrid Pascale Paoli-Lebailly - Paris Branislav Pekic - Rome
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ISSN 1477-8092
That could only happen if a UI – universal or service specific – had access to everything , all linked in and available to an AI / ML engine that , in turn , has access to the data to divine that viewer ’ s likely choices . The ultimate open market in content .
While everyone thinks the streamer market will consolidate , it ’ s not going to consolidate to the point where there ’ s no competition . And , while some very powerful service providers will get most of whatever channels are left to provide common routes to their content , the idea of a common UI available across a whole market , and which can access everything , is IU – Incredibly Unlikely .
Unless , who knows , viewers would pay a subscription for it ; then , perhaps , the UI could pay the more successful providers to join , while charging the less successful ones to be on board ? Unlikely , but better than just wishing it into existence .
Contents Inside The Wrap 4-9 Cover Story 10-15 Research 16
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