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commented : “ The importance of audio and audiovisual media in people ’ s lives is growing constantly . This is a trend we ’ ve been observing for many years , and it ’ s also reflected in the current data . Almost 90 % of media usage is now accounted for by radio , TV , and other audiovisual media , which are used for a total of almost 10 hours a day . This underlines the high relevance
of audiovisual media , the refinancing of which must be given appropriate consideration by policymakers in the current legislative processes .”
Johannes Leibiger , head of media economics and research at Vaunet : “ After two exceptional years when , partly due to coronavirus , demand for audiovisual information and entertainment offerings rocketed , the usage of audiovisual media in 2022 stabilised at a high level , significantly exceeding the final pre-pandemic year 2019 . In a year-on-year comparison , two different developments can be observed : while the consumption of video content is declining somewhat , audio usage continues to rise , as does the number of listeners .”
Average daily audio usage in 2022 was estimated to be 4 hours and 17 minutes , an increase of 10 minutes on the previous year ( 2021 : 4 hours
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and 7 minutes ). Compared to the final pre-pandemic year , the consumption of audio content rose by 21 minutes ( 2019 : 3 hours and 56 minutes ). This growth was mainly driven by more music streaming ( up by 24 minutes since 2019 ). Once again , weekday radio accounted for the lion ’ s share among listeners aged 14 + last year at 3 hours and 6 minutes ( 2021 :
3 hours and 13 minutes ; 2019 : 3 hours and 17 minutes ).
Daily video consumption among Germans aged 14 + totalled 5 hours and 26 minutes in 2022 . After growing particularly strongly in the pandemic years 2021 and 2022 , even compared to the surge in previous years , video consumption declined by 27 minutes on the previous year ( 2021 : 5 hours and 53 minutes ). Nevertheless , it was still above the pre-pandemic level ( 2019 : 5 hours and 10 minutes ). Daily TV viewing declined to 3 hours and 33 minutes ( 2021 : 3 hours and 52 minutes ). The usage of online video also declined slightly , with 69 minutes a day being watched by people aged 14 – 69 ( 2021 : 72 minutes ). Compared to pre-pandemic levels , the consumption of free online videos and paid video-ondemand content increased by 22 minutes ( 2019 : 47 minutes ).
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In 2022 , 89.1 % of the
total population aged 3 + in
Germany watched television
regularly ( 2021 : 90.8 %; 2019 :
91.5 %), while 94.1 % of adults
aged 14 + listened regularly
to audio and radio ( 2021 :
93.7 %; 2019 : 93.8 %). The daily
reach figures were 64.1 % for
television ( 2021 : 67.3 %; 2019 :
67.2 %) and 75.7 % for audio
( 2021 : 75.6 %; 2019 : 77.1 %).
Total daily media usage
in Germany across all media
genres was 10 hours and
52 minutes in 2022 ( 2021 :
11 hours and 18 minutes ).
Compared to the pre-pandemic
level in 2019 , daily media
use thus rose by a total of
36 minutes . Moreover , the
proportion of audio and
audiovisual media use within
the total media time budget
increased to 89.4 % ( 2019 :
88.6 %).
Research : UK parents unaware of kids ’ online content habits
Research commissioned by
UK multiplay operator Virgin
Media O2 in support of Safer
Internet Day reveals parents ’
concerns about their children ’ s
online safety and spending
habits , including donating
to online streamers , buying
downloadable content and
much more .
The research shows that
over half of parents ( 57 %)
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admit they are unaware that children can donate to content creators online . However , the research shows that donating to streamers is amongst the most popular way for children to spend their money online , with almost a fifth ( 17 %) of parents claiming their young ones have done so .
In recent years , influenced by the pandemic , there has been a rise in the popularity of content creators and streamers and is now one of the most popular entertainment industries in the world . Many youngsters and children now see this as potential career path .
Almost a fifth ( 18 %) of all children who donate to streamers without asking their parents for prior permission do so because they are concerned their parents would say no . They also admit that if they had their own money , whether from pocket money or a part time job , they would be likely ( 78 %) to spend at least part of it donating to their favourite streamers .
Despite a third ( 32 %) of parents admitting that their child is much more likely to watch an online streamer than other forms of entertainment , four out of five parents ( 80 %) do not believe they have enough knowledge about the online streaming industry .
However , this isn ’ t to say all parents are completely against their children donating to streamers . It emerged , if they were asked for permission , parents would allow their children to donate to streamers twice a month .
“ Content creation and streaming is a hugely popular and fun industry that has emerged in recent years and it ’ s right that streamers are supported and able to make money , but for many parents this could all be completely alien to them ,” notes Dana Haidan , chief sustainability officer at Virgin Media O2 . “ It is vital that parents are aware of the new things that their children are engaging with online .”
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