Research |
Data : UK home ent market at £ 4.4bn
Figures from the British
Association for Screen
Entertainment ( BASE ) and
the Official Charts Company
( OCC ) reveal a dominant UK
Home Entertainment category
in 2022 with a value of £ 4.43
billion (€ 5bn ). The total value
of the UK Screen Entertainment
category for the year was
£ 11 billion , including Home
Entertainment , Cinema , and
pay-TV , which demonstrates
12 % YoY growth .
Top Gun : Maverick was
the biggest selling title
with 1.566m sales across
transactional formats .
Ownership delivered 80 %
of these transactions with
1.24m copies sold across the
year , delivering £ 17.3m in
value . An additional 327,000
rental transactions ( VoD ) were
recorded for the title from
its VoD release in September
through to the end of October .
The original Top Gun ( 1986 )
was the most rented title
in 2022 , with 488k VoD
transactions , giving audiences
a much-loved nostalgia boost
as Top Gun : Maverick flew to
£ 83.6m at the UK box office ,
ultimately claiming the number
one UK Box Office spot of
2022 .
Spider-Man : No Way
Home was the second
biggest overall title in the
UK following its premiere in
2021 , with a total UK Box
Office performance of £ 97m ,
followed by 1.365m sales
across transactional formats ,
where more consumers once
again opted for ownership with
915,000 sales across DVD , Bluray
, Boxset and EST , delivering
a total value of £ 12.4m to the
sector , coupled with over 450k
rental transactions ( VoD ).
“ Spider-Man : No Way
Home was a critical and
commercial success for the
UK category and a perfect
example of an entertainment
landscape that puts consumer
choice first ,” commented
Robert Marsh , BASE Chair and
vice president – commercial ,
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Sony Pictures Entertainment .
UK consumers had nearly 50m subscriptions in 2022 , a 6.4 % growth YoY , following the 28 % YoY growth in 2021 , and the 44 % surge of 2020 . That averages at 2.7 subscriptions per household , compared to 2.3 services per household in 2021 .
The SVoD channel of Home Entertainment is now worth £ 3.8 billion in subscriptions in the UK , up 17.6 % YoY . An audience base of 16.24m UK households use at least one online video service , which is 56 % of homes , meaning that over 40 % of homes do not have SVoD . However , one in twenty households in the UK took out a new online video subscription in the last three months of 2022 .
FAST channels from providers including Pluto TV , Roku , Peacock , Freevee and TV Player continued their growth in 2022 . The UK is the second largest FAST market in the world , runner up only to the US which currently accounts for 90 % approx . of the global FAST channel market , valued at just under $ 4 billion in 2022 .
Current forecasts place the value of the UK FAST market at $ 500m by 2027 . The success and growth of FAST channels allows distributors to maximise and reinvigorate their catalogue sales while the breadth of channels and content appeals to multiple different sections of the market . The largest average generational users of FAST in the UK in 2022 were millennials with a 33 % share . However , the largest individual generational share was on Pluto TV , where 44 % of users are Boomers / Seniors .
“ UK Home Entertainment is now a model of complementary channels and their successful coevolution benefits savvy audiences ,” noted Liz Bales , chief executive , BASE . “ The top transactional titles are shown to perform across all platforms – 13 titles in 2022 sold over 100k units on both
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EST and DISC . After a period of phenomenal growth in the last few years subscription rates are clearly slowing , but the introduction of ad-tiers to traditionally SVoD services like Disney + and Netflix demonstrates the agility of our category to provide consumers with more affordable options amid the ongoing cost-of-living challenges . It also creates a significant new advertising revenue stream outside of traditional subscription and transactional revenues for the platforms , bolstering total industry revenue , and allowing continued investment in future content , while driving the potential for further subscription growth by giving consumers more options .”
The continuing growth of the Home Entertainment industry in the UK saw 51 titles released on Premium Video on Demand ( PVoD ) and / or Premium EST ( PEST ) in 2022 , showing momentum for this recently introduced transactional model which premiered in April 2020 in response to the global pandemic . 2022 saw a 6.3 % rise on the number of PVoD and PEST titles released YoY , despite a broad reopening of the cinema estate in 2022 .
The PVoD and PEST model of release is projected to have added an additional 7 % to digital transactional consumer spend in 2022 . The average release window from theatrical to PVoD and PEST is now 35 days from theatrical release . EST follows at 40 days post theatrical release , and Disc follows that , at 59 days .
James Duvall , principal analyst and head of entertainment , Futuresource Consulting , said : “ A return to a full year of new release content in 2022 has helped ensure the digital transactional market moves back into growth , even though UK consumers are struggling against rising inflation and increased energy costs . The latest blockbuster cinematic content , award winning originals and an evergrowing
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array of ways to watch
movies and TV means that
consumers have a rich vein
of content available at their
fingertips , evident by the YoY
growth in spend across Box
Office , pay-TV and SVoD .”
Yasmin Nevard , head of
insights , BASE , said : “ BASE
represents the total UK Visual
Home Entertainment category
and puts consumer behaviour
at the heart of its insights . We
witnessed consumers and the
industry adapt together during
the pandemic . That resulted in
huge growth for the streaming
platforms , and across digital
download and keep ( EST )
and digital rental ( VoD ), as
audiences realised how simple
digital Home Entertainment is .
We believe that audiences and
the screen industry will carry
on adapting together in the
future , as forecasts suggest
that UK Home Entertainment
will continue to grow , and
as consumers continue to
take advantage of shorter
transactional windows to
complement their engagement
with the increasing number
of SVoD , AVoD , and FAST
alternatives .”
Germany : Audio , audiovisual 90 % of total media time
In 2022 , listening to and
watching media in Germany
accounted for nearly 90 % of
the total media time budget of
users aged 14 +. On average ,
people consumed audio and
audiovisual media for 9 hours
and 43 minutes a day in 2022 ,
more than half an hour longer
than in the last pre-pandemic
year 2019 ( 2019 : 9 hours and
6 minutes ). Compared to the
record year 2021 , average
usage in 2022 was slightly
down by 17 minutes ( 2021 :
10 hours ). These were the key
findings of the latest Vaunet
Media Usage Analysis for
2022 , compiled by the Vaunet
German Association of Private
Media based on secondary
sources .
Frank Giersberg ,
Managing Director of Vaunet
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