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million— increased by 25 %.
Overall, streaming revenues grew
by 7 % year on year.
Looking ahead, PwC projects
that by 2029 advertising will
contribute as much as € 655
million annually to streaming
platforms operating in Spain,
while subscription revenues are
expected to exceed € 4 billion.
The report notes that
Spain’ s streaming market
expanded dramatically during
the pandemic, tripling in size
in 2020. This year, the number
of users is expected to surpass
40m.
A third significant player in
the audiovisual landscape is
YouTube which has recorded
notable growth in recent months.
PwC estimates that the digital
video advertising segment—
dominated largely by Google’ s
video-sharing platform—
reached € 1.35 billion in 2024,
representing an increase of
13 %. That figure is forecast to
approach € 2 billion by 2029.
The findings underline
a decisive structural shift
in Spain’ s media economy,
with streaming platforms
consolidating their position at
the centre of both subscription
and advertising growth.
Portugal: Over 53 % watch streaming services
More than half of Portugal’ s
adult population( 53.3 %, or 4.6
million people over 15 years
of age) watched content via
streaming services between
September and December 2025.
This represents a new national
record and a 1.2 % increase from
the previous year, an addition of
107,000 users.
The study, conducted by
Marktest’ s BStream Barometer,
also found that 41.7 % of
streaming viewers use
services daily or almost daily.
Subscriptions rose to 43.1 % of
householders, marking a 2.1 %
year-over-year increase.
While nearly half of
subscribers( 46.6 %) use only
one platform, there is a growing
trend of users subscribing to
three( 14.7 %) or four services
( 8 %). However, the intent to
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sign up for new services in the
near future saw a slight dip of
0.7 percentage points, now
standing at 7.2 %.
Despite the surge in
streaming’ s popularity, Portugal
still lags behind the European
average for paid on-demand
video. In 2024, 37.9 % of the
population aged 16 – 74 used
these services, some 10.7
percentage points below the
EU-27 average. According
to data from the National
Communications Authority
( Anacom), this places Portugal
nineteenth in Europe.
Data: Radio reaches 9 out of 10 people weekly
Global data released to
mark World Radio Day 2026
[ February 13th ] by the World
Radio Alliance and egta, the
international trade body of
multiplatform TV and audio
businesses, reveals that radio
reaches nine out of 10 people
weekly, and commands the
highest trust of any medium.
The data shows the following
findings:
• Radio reaches more
people than any other audio
format; with a weekly reach
of 90 % cent in Ireland,
89 % in France, 87 % in the
Netherlands, and 86 % in the
UK, Belgium and Italy, radio
keeps audiences connected
through trusted voices
and shared experiences,
building communities and
relationships that create the
foundation for meaningful
brand engagement.
• 68 % of Europeans consider
radio the most trusted
medium, whilst eight in 10
US citizens call it trustworthy
and 59 % of Australians rely
on radio as their trusted
news source. This deep trust
creates lasting connections
between listeners,
broadcasters, and brands.
• Radio is a mood booster:
70 % of listeners tune in to
relax or lift their spirits,
making radio an essential
part of daily emotional
wellbeing.
• Radio advertising
generates 12 % higher
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emotional response than
TV, creating feel-good brand
associations that resonate
long after the ad ends.
• Sound is a powerful
influencer whether audiences
are paying active attention or
not. Actively listened-to radio
ads achieve 78 % brand recall,
whilst even background
listening during highly
distracted moments still
delivers 30 % recall. Whether
listeners are fully focused or
multitasking, radio’ s unique
power ensures messages
break through and stick.
“ Today is World Radio
Day and we celebrate Radio’ s
extraordinary power to reach
across distance and differences
to unite and inspire, linking
people through news, music,
conversation, and community.
In every language and in every
place, radio captures attention,
stirs emotion, and creates
moments that matter. Radio
connects us-wherever we are,
one listener at a time,” said
Caroline Gianias, President
Radio Connects( Canada);
President of the WRA.
“ In a world where we
are confronted with an
immeasurable volume of
content, attention and
connection have become scarce
resources. Radio combines mass
reach with emotional resonance
in a medium people trust.
This unique ability to capture
attention, create connection,
and generate emotion is what
makes radio such a powerful
driver of brand impact,” added
Thierry Mars, Radio Director,
egta.
Research: 51 % of UK overpaying for broadband
More than half of UK broadband
customers are paying £ 30
(€ 34.42) or more per month
for their service, according to
research from Hyperoptic, with
nearly one in five paying £ 40 or
more.
The findings come as Ofcom
reports that 1.6 million people
switched broadband or landline
provider in the past year
following the introduction
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of One Touch Switch( OTS), designed to simplify and speed up the switching process. Despite regulatory progress, Hyperoptic’ s research suggests pricing dissatisfaction and inertia remain prevalent across the market. Key findings:
• 51 % pay £ 30 or more per month for broadband
• 19 % pay £ 40 or more
• 41 % believe they are paying more than they should
• 47 % have never checked whether a better deal is available
• 7 % say they are currently out of contract Reliability and in-home Wi-Fi performance were cited as bigger frustrations than headline speed or price, reinforcing the importance of consistent service delivery alongside competitive tariffs. Hyperoptic estimates that households remaining out of contract could be paying £ 15- £ 17 more per month than necessary – equivalent to up to £ 190 per year – based on typical differences between advertised in-contract and standard out-ofcontract pricing across major providers.
Lutfu Kitapci, Chief Customer Officer and Managing Director of ISP at Hyperoptic, commented:“ The introduction of One Touch Switch has made it significantly easier for customers to move provider, and we’ re seeing meaningful engagement across the market. However, our research shows that a significant proportion of households still feel they are overpaying or are not reviewing their options. As switching friction reduces, transparency, reliability and fair pricing become even more important competitive differentiators.”
Hyperoptic added that the findings underline the continued opportunity for providers to differentiate on clarity of pricing, service reliability and customer experience as regulatory frameworks mature and consumer awareness of switching grows.
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