AZEEMUD / PEOPLEIMAGES. COM / STOCK. ADOBE. COM

Find a Costco Hearing Aid Centre in your local warehouse.

SCAN THE QR CODE TO LEARN MORE!

features a hearing aid paired with a charger and TV connector.

Lynne McDonald, the company’ s local spokesperson, emphasises just how advanced the Sennheiser Sonite R is, especially compared to what was available even five years ago.

“ Our Smart Sound technology uses AI and machine learning to recognise and adapt to different listening environments in real time, whether that’ s a quiet library, concert, car ride or social gathering,” she says.“ That means users get an optimised and personalised hearing experience.”

Bluetooth connectivity also allows sound to be sent directly from other devices, such as phones, computers and televisions.

Anthony says users find the TV connector especially useful.“ You

put it on your TV or another device, and high-quality stereo sound is streamed directly into your ears,” he explains.“ You can then easily adjust the volume on the Sennheiser Sonite R, rather than via the TV. This is a really great option if you are struggling to hear and understand the television.”

A flat battery is annoying, regardless of the device you’ re using. Fortunately, this is a largely avoidable scenario with the rechargeable Sennheiser Sonite R, which features magnetic retention to securely connect the hearing aids to their case.“ It charges to 100 per cent in just three hours,” Anthony says.

Things that matter

This new device from Sennheiser addresses one of the most common downsides of ageing: hearing loss. Through cutting-edge innovation, sound quality and reliability, Lynne says, Sennheiser is able to improve the quality of life for people with mild to profound hearing loss.

“ Sennheiser’ s goal is to help those with hearing issues live a life without limitations,” she says.“ The focus is on more than just amplifying sounds. It’ s about delivering reliable, easy-to-

use hearing aids that help people stay engaged in conversations, be confident at work, and remain connected to the people and moments that matter most to them.”

COSTCO CONNECTION

The Sennheiser Sonite R is available from Hearing Aid Centres in Costco Warehouses.

Sennheiser Sonite R Hearing Aid Bundle with Charger & TV Connector Item 1891069

NIGEL BOWEN

is a freelance technology, business and finance reporter, and Costco member.

COSTCO CONNECTION JAN / FEB 2026 | 13