SUPPLIER SPOTLIGHT
THE
SOUND choice
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The new technology in hearing aids from Sennheiser means there’ s no reason to suffer in silence.
BY NIGEL BOWEN
M ention hearing aids and many people think of the cumbersome medical devices their grandparents endured. Thankfully, hearing aid technology has advanced significantly in recent years and contemporary models can now look and feel much like the stylish earbuds worn by people of all ages.
A 2024 Australian Institute of Health and Welfare report found 15.5 per cent of all Australians were living with a chronic ear condition, making hearing loss the fifth most common health condition in the country. With an ageing population, that figure is likely to rise in the years to come.
That’ s the bad news. The good news is those with hearing problems now have access to advanced yet affordable technology. Opting for hearing aids from Sennheiser, a company renowned for its audio experience, can allow people to fully participate in the world around them.
Even better, arranging a hearing test and selecting the right hearing aid has never been more straightforward, as every Costco Warehouse has a Hearing Aid Centre.“ Our Australian and New Zealand members can go to a Costco Hearing Aid Centre for a free hearing test,” explains Anthony Navarra, the Costco Fuels, Optical and Hearing Aids Buyer.“ If they do need a hearing aid, our audiologists can help them select the most appropriate device.”
While Costco sells a range of hearing aids, Anthony says Sennheiser has quickly become the best-selling hearing aid brand, due to its combination of premium quality and Costco Warehouse value.
Audio expertise
Sennheiser has long been an innovator and industry leader, remaining best known for its premium microphones and headphones. In recent years, however, it has turned its attention to hearing aids, with characteristically impressive results. These include the Sennheiser Sonite R Hearing Aid Pair Bundle, a new product exclusively for Costco members that >
COSTCO CONNECTION JAN / FEB 2026 | 11