James Cook University UG Study Area Booklet - CREATIVE ARTS 2015.pdf 2015 | Page 26

Creativity &
Innovation

Bachelor of New Media Arts
(Creativity & Innovation)
CAMPUS: Townsville
MODE: on campus; full time or part time
DURATION: 3 years full time
PREREQUISITES: English
MID-YEAR ENTRY: Yes
QTAC CODE: 311431

What is Creativity and Innovation?

Course structure*

Creativity and Innovation is the study of creativity in urban, technology, and
organisational settings. Students gain an understanding of design, creative technology,
and experience economy innovation in this major.

LEVEL 1

Course highlights
Creativity and Innovation focusses on the concepts of creativity and innovation and
explores the part they play in organisations and firms, economies and societies, art
institutions and processes.
This major also introduces students to the role of creators, creative thinking, creative
technology, individual and institutional creative process, creative collaborations, ideas
development, and models of business, design, artistic and social innovation.

Career opportunities
Graduates gain competencies valued in:
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Creative industries
The experience economy
Digital and creative technology industries
Urban development
Innovation fields
Design businesses.

Introduction to Creativity & Innovation
Introduction to Media Design
Introduction to Music, Sound & Moving Image
Introduction to Photomedia
Creative Work 1
Creative Culture 1
Creative Collaboration 1
Professional Practice 1
LEVEL 2
Creative Thinking
Creative Technology
Creative Enterprise
Creative Work 2
Creative Culture 2
Creative Collaboration 2
Professional Practice 2
Plus one elective subject from any Level-1 or Level-2
undergraduate subjects.
LEVEL 3
Creative Cities
Creative Organisation & Innovation
Creative Work 3
Creative Culture 3
Creative Collaboration 3
Professional Practice 3
Plus two elective subjects from any Level-2 or Level-3
undergraduate subjects.
*Course structure and subject information is included as an indicator of
course content only and is subject to change.

Artwork by Marrianne Coady

Students learn skills for creative
thinking, collaboration, ideas
development in relation to business,
design and social innovation.

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