James | Bitton Retail Team Tenant Representation | Page 5

Retailer Services Remember when the most important maxim was “Location, location, location?” Today, smart business decisions about your real estate require complex information: lifestyle segmentation, demographics, spend forecasting, competitive assessments, and site specific accessibility and visibility issues are the new retail location vocabulary. Whether you are expanding, relocating, contracting, or just optimizing your existing locations, our professionals are here to help. STRATEGIC PLANNING We will develop strategic development plans to achieve your business objectives on an urban, regional or national market basis. Our comprehensive retail site selection services take the guesswork out of market location decisions. Our professionals use their local market knowledge combined with the most technologically advanced systems to study demographics, forecast future spend, assess competitive landscapes and identify trade areas in order to develop flexible development plans. LEASE ADMINISTRATION Real estate is a demanding component of any retail operation, and navigating the complexities of multiple locations and markets can be a critical challenge to growth of your business. From tracking locations, monthly obligations, rent increases or critical option or renewal dates, our cutting-edge technology platform provides you with a clear and timely understanding of the real estate component of your business. PROJECT MANAGEMENT Nowhere are time and budget constraints more critical than in retail. Colliers’ professional, certi fied project managers provide leadership for your projects to achieve aggressive turnover schedules and get your doors open faster. SITE SELECTION Once we identify target markets, our professionals will source the best locations available in those markets, including publicly available and off-market options. We will use demographics, spending forecasts, competitive analyses and trade area analyses to determine the right locations for your business within those markets. From conducting feasibility studies, navigating local and municipal development approvals to opening day, our proven methodology delivers—on time and on budget. We ultimately secure optimal locations for your business by negotiating competitive lease terms for each site. The Retail Leasing Process MAKING YOUR SPACE A COMPETITIVE ADVANTAGE STEP TWO: Relocate Confirm real estate requirement evaluation Brief preferred lessors Confirm development sites/existing building options and assess via inspections Begin offer/counter-offer process STEP ONE Choose Short-list options, work with design consultant to evaluate space plan STEP THREE Understand your business needs Fact Finding Commit to new (or existing) premises Determine your property needs Complete new (or variation of) lease Identify decision makers and confirm critical time path Complete tenant improvement design and project management Conduct store requirement evaluation STEP TWO: Renew Produce real estate brief Confirm existing premises as most desirable opportunity Evaluate market alternatives: Relocate or renew Brief existing lessor Confirm real estate requirement evaluation Work with design consultant to evaluate space plan, TI potential Begin offer/counter-offer process Suggested Timeline Step One Step Two Step Three © 2010 Colliers International