James | Bitton Retail Team Investment Services | Page 4
Marketing Process
rategy
We MATERIALS
M MARKETINGfit a custom marketing timeline for each asset. This plan
ensures your asset will be on the market in just that Colliers
rketing plan includes several traditional marketing concepts7 days.
Here is a sample timeline:
tional has found in the past to be highly effective and cost efficient.
FOR LEASE > RETAIL SPACE
Park Square
2040-2140 STRINGTOWN ROAD, GROVE CITY, OH 43123
Single Net Lease Family Dollar
Offering Memorandum
Opportunity
For Sale | Investment
FPO
925 North State Street
Westerville, OH 43082
PHASE 1 | 1 - print high-quality promotional brochures
eting Collateral - Design and 2 Weeks
Preparation for Marketing Process
d with custom photographs, aerials and demographics. This includes maps,
FOR LEASE
floorplans and > Confidential Investment Memorandum and Financial
marketing books.
Summary is prepared
> Marketing materials (electronic & hard copy),
ge - Install readily identifiable and easily read marketing signs indicating
Brewster, Ohio
executive telephone number, as permitted by local
lity of space and contactsummary and detailed form are created code and
> Listing price is set
ed by owner.
marketing book
marketing flyer
email marketing
> Materials presented to Ownership for approval
ronic Marketing - Send property information monthly to all retail brokers/
via e-mail at initial listing 3 - 5 Weeks occur at the building through our
PHASE 2 | and as changes
e targeted list.
Beyond customizing materials and processes for each assignment, our
Marketing Program Implementation
Distribution and exposure, subject to prior approval by
marketing process also includes:
Listings - List property on Colliers International website, LoopNet (Premium),
ownership, will include:
nt, CoStar and>property website.investors will be contacted directly.
List of qualified
> Introduction letter and phone call
> Offering memorandum sent after Confidentiality
> Registration / Confidentiality documents
rtising - If so desired, use is signed.advertisements in newspapers and
Agreement regional
> An update sheet, designed to provide buyers with the essential details to
nes based on mutual agreement between broker and owner.sending
> Follow-up will be completed 3-5 days after Such indicies
stay informed on their investment
clude: Business First, Columbus Dispatch, Columbus Monthly, Shopping
offering memorandum
> E-brochure, providing investors with a summary of the submission and
Today, and Shopping Center Business
Park Square > Retail Space
Building Overview
•
Center Size:
•
•
•
KEVIN JAMES CCIM
DIRECT +1 614 410 5615
ers.com
EMAIL kevin.james@colli
MICHA BITTON
DIRECT +1 614 410 5616
iers.com
EMAIL micha.bitton@coll
COLLIERS INTERNATIONAL
REGION
GREATER COLUMBUS
900
Two Miranova Place, Suite
Columbus, OH 43215
www.colliers.com/ohio
The property is well located within the main Grove City retail corridor, along
Stringtown Road at a signalized intersection of McDowell Road.
The location boasts abundant parking.
Along Interstate I-71 and minutes from downtown Columbus, the submarket is
a desired location for retailers looking to expand.
The location is adjacent to CVS, Walgreens and Giant Eagle.
Demographics
Total Population
Total Households
Avg. Household Income
Retail Services Group
Broad Street Plaza East
Traffic Count:
8070 - 8200 East Broad Street, Columbus, OH 43068
KEVIN JAMES, CCIM
[email protected]
614 410 5615
MICHA BITTON
[email protected]
614 410 5616
COLLIERS INTERNATIONAL
COLLIERS INTERNATIONAL
GREATER COLUMBUS REGION
Two Miranova Place, Suite 900
Columbus, OH 43215
www.colliers.com
1 Mile
3 Mile
5 Mile
7,826
3,125
$78,346
45,331
17,234
$76,382
124,426
48,166
$63,003
35,380 VPD on Stringtown Road
10,910 VPD on McDowell Road
KEVIN JAMES, CCIM, CLS
614 410 5615
[email protected]
MICHA BITTON
614 410 5616
[email protected]
58,216 SF
Land:
8.2 Acres
SF Available:
3,600 SF
Rental Rate:
$15 PSF NET
Operating Expenses:
$3.25 PSF
Signage:
Fascia and large pylon
on Stringtown Road
Parking:
6.8/1,000
395 Total Spaces
Major Tenants: VOA Thrift Store, US
Post Office, Petco
(Rendering - Not actual building.)
COLLIERS INTERNATIONAL
Two Miranova Place, Suite 900
Columbus, OH 43215
www.colliers.com
P. 1
OFFERING MEMORANDUM
925 N. State Street |
KEVIN JAMES CCIM
DIRECT +1 614 410 5615
EMAIL [email protected]
PHASE 3 | 4 - 6 Weeks
c Relations - Utilize Colliers International in-house marketing/communications
Buyer Selection
nel to implement a total market strategy. Use local newspapers and
Offers will be collected and analyzed within 48 hours of
nes when appropriate.
receipt. A detailed analysis and compariso n grid will be
created that will evaluate:
Shows and Meetings - Present the properties to retailers attending the
> Price & terms
ICSC Conventions and Idea Exchanges. We attend 3-4 shows per year.
> Conditional period and closing
> Quality of Purchaser - financial, existing holdings,
e Opportunities - Discuss lease opportunities on monthly Colliers tenant rep
history of closing, etc.
nce calls.
> Strategic advise and recommendations will be
prepared and discussed with seller
MICHA BITTON
DIRECT +1 614 410 5616
EMAIL [email protected]
COLLIERS INTERNATIONAL
GREATER COLUMBUS REGION
Two Miranova Place, Suite 900
Columbus, OH 43215
offering guidelines. Each potential purchaser is contacted to arrange a
personal presentation.
> Confidential Investment Offering Memorandum provides the purchaser
with the scope of the investment opportunity. We compile a thorough
package with all details about the subject properties, important market and
location benefits and financial summary.
> Presentations are made to each potential buyer will in person or via
personalized website
webcast/conference call.
> A property web page will hold all marketing and due diligence materials.
Timeline, Communication & Reporting
PHASE 4 | 5 - 8 Weeks
Negotiation, Due Diligence and Closing
After a buyer is selected, our full attention will turn to
the deal. To ensure timely closing, we will
complete the following:
PROPERTY OVERVIEW
> Distribute due diligence electronically
> Create pertinent dates
> Weekly follow up with buyer
> Manage closing process
executing
pus Gateway | PROPOSAL
Other industry platforms utilized to
aid in pricing & marketing:
We believe in the importance of creating a flexible, intuitive plan that will have
properties in the market within two weeks of receiving the assignment. Once
in the market, we can fully execute the analysis, marketing, and sale effort onP. 23
COLLIERS INTERNATIONAL
the properties within a 30-45 day time frame, this depends upon the status of P. 23
COLLIERS INTERNATIONAL
the information available for review by an investor.
Kevin James will be the points of contact throughout the marketing process.
We will arrange meetings between our team and ownership as required
and will provide bi-weekly/monthly written reports summarizing the groups
contacted, their remarks and level of interest.
A key consideration of the marketing program will be the types of marketing
material provided to potential purchasers. All materials will be subject to
review and approval by ownership. Marketing and related materials will be
prepared in hard copy and electronic versions.