Jairo Eli's Portfolio Fall 2013 | Page 4

LOGO My proposal is to design and improving an existing logo for non-profit orangaization called Dreamchaser Horse Rescue & Rehabilitation which is that rescues horses, foals and other farm animals from abuse, abandonment, and slaughter. My target audience is for the range of target audiences from teenage to 60 years of age. The goal of designing a logo is to understand what a logo is and I shall know what the main purpose of logo is. My design process requires aim to make the logo recognizable and loyalty. My idea should be focus soley on making this logo that is related to the feeling of “Free” and “Rescue.” For the information of a logo will include a name of non profit orangaziation. I will be using Adobe Illustrator where I can infinitely resize vectors without losing any quality or causing pixilation. #1