Leadership
reviews
BY MR. REPORTER
The Rich
new arrivals
Mark Zuckerberg is forbes' Best Boss
6
Our definitive guide to what CEO's do and the best and which are the best
CEO is one of the most coveted, and least understood, jobs in a company. Everyone believes that CEOs can do whatever they want, are all powerful, and are magically competent. Of course, nothing could be further from the truth. By its very nature, the job description of a CEO means meeting the needs of employees, customers, investors, communities, and the law. Some of a CEO’s job can be delegated, but several elements of the job must be done by the CEO.
CEOs are the main leaders in a business and most firms can't survive without them. Leaders don't need to be CEOs but mostly they are.
A CEO has many jobs but its main job is to set a strategy and have a vision for the company. The management team can help develop strategy. Investors can approve a business plan. But the CEO ultimately sets the direction. Which markets will the company enter? Which products will it line up?
The CEO’s second duty is building culture. Work gets done through people, and people are affected by culture. A lousy place to work can drive away high performers. After all, they have their pick of places to work. And a great place to work can attract and retain the best.
A leader should also be able to be a good descision maker. Team-building is the CEO’s #3 duty. The CEO hires, fires, and leads the senior management team. They, in turn, hire, fire, and lead the rest of the organization.
Mark Zuckerberg
Company: Facebook
Approval Rating: 99%