Jack Ma: Story of Alibaba E-Commerce and Online Retail by GineersNow GineersNow Engineering Magazine Issue No. 013, Jac | Page 44

How Kärcher Became
The Superbrand That
It Is Today
When it comes to cleaning technology, there’s only
one brand that embodies innovation and high quality
performance: Kärcher.
When it comes to cleaning technology, there’s
only one brand that embodies innovation and
high quality performance: Kärcher. It is known
to be the global market leader in the cleaning
industry and has served the professional and
consumer world over the years. With more than
100 products under the brand, people trust
Kärcher and rely on its innovative solutions to
several cleaning problems.
The company was founded back in 1935
by Alfred Kärcher with hopes that he could
produce reliable products in the heating
technology industry. He built the “Kärcher salt
bath surface” that could be used for tempering
steel and light metals, which he patented later
on. The company eventually produced more
products such as heating devices for cabin
heating systems and aircraft engines. When
the Second World War was over, Kärcher
shifted its attention to products for everyday
use: handcarts, small cookers, round stoves
and trailers for tractors. Alfred Kärcher made
it in the cleaning technology scene when he
developed the first European hot water high-
pressure cleaner, which eventually became the
basis for all burners today. Over the years, the
company has been passed on to one generation
after another – leading it to the successful
endeavors it has accomplished for decades.
A family-owned business, Kärcher was built
based on its founder’s focus on innovation,
creativity and entrepreneurship. As the business
grew, the company has put in more effort in its
research. It aims to provide innovative solutions
for its costumers. Around 900 personnel were
employed for its research and development.
Proving its innovative prowess, the company
has over 1,300 patents and gained recognition
and awards from different institutions.
Each product developed were designed for
sustainability, user-friendliness and eco-
friendliness. Kärcher has made a conscious
effort to reduce the company’s carbon
emissions by 20% this 2020.
Just in case you didn’t know, Kärcher has
dedicated itself in preserving of historical
monuments and buildings for more than two
decades already. Some of their projects involved
cleaning of Mount Rushmore in the US, the
Burj Al Arab in the UAE and the Luxor in Egypt.
Following strict quality controls, the company
complies with ISO9001 and ISO14001
certifications. In its observance in helping the
environment, Kärcher uses recycled materials
and products carry a badge that has eco!logic
or eco!efficiency on them. These products have
specific cleaning functions that help save water
and power consumption, which helps reduce
carbon dioxide emissions.
What makes the company successful in its
industry is how it focuses on its customers.
Providing the most efficient and effective
solutions, customers can rely on its products to
achieve the best cleaning results. Kärcher has
also provided a very reliable technical support
system. Each employee is trained to give the
best service and consultation support to every
costumer. Kärcher also provides an emergency
hotline availability. To satisfy the costumers, it
invests in each employee in the company. With
11,230 employees, the company strives to
take care of their needs as well. The company’s
management adopts innovative methodologies
and effective practices for everyone. By taking
care of its employees, Kärcher gives better
services to its customers and yields better
results year after year.
Source: Kärcher
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E-Commerce, Online Distribution and Management • March 2017